Hulu updated its app for Android smartphones and tablets Thursday to allow access to select TV shows and movies for free, a move designed to drive users to sign up for the monthly subscription service.
According to a Hulu rep, content available free on Android will mirror free content on Hulu.com, with “some exceptions due to licensing agreements with certain content providers.” The Hulu app for Apple’s iOS devices will not provide free access to content.
To gain access to Hulu’s full content library of TV shows and movies across all devices, users must upgrade to Hulu Plus, priced at $7.99 per month. Hulu is a joint venture of Disney, 21st Century Fox and NBCUniversal.
Until now, Hulu has provided free access to content (with ads) only on its website, and has restricted access via smartphones, tablets and connected-TV devices to subscribers.