Kid-focused cable outlet The Hub Network is expected on Wednesday to launch a new app for both iPad and iPhone, as well as a redesigned website with a new name, HubNetwork.com.
The app, which can be downloaded for free from the App Store on iTunes, has a “photo booth” that allows kids to insert the network’s many characters into their pictures and artwork. The network, jointly owned by Hasbro and Discovery Communications, features popular figures ranging from My Little Pony to The Care Bears and Strawberry Shortcake.
Users of the app will be encouraged to watch the cable network and vice versa. Viewers can scan Hub shows on air to find special codes that can unlock stickers and other extras in the app. The app will feature full episodes and video shorts from such programs as “Littlest Pet Shop” and “Transformers Prime.” Executives expect to refresh the app regularly.
“Kids now all have different devices, and we want to be where they are, and we want to be responsive to the experience they want, whether it’s in the car or out on the playground,” said Dena Kaplan, the network’s chief marketing officer.
The redesigned website, previously known as HubWorld.com, is built to work more easily on mobile tablets and offers games and more video, along with a “Family Hub” that allows kids and parents customize their digital experience and submit artwork, photos and video that can be used on the TV network.
The network has recently refreshed its logo and on-air graphics, and recently unveiled a new competition program hosted by Joey Fatone that is part of an effort to turn primetime into a family-viewing programming block.