High Noon Entertainment announced Wednesday that it is partnering with Swedish mobile game developer MAG Interactive to adapt its Ruzzle mobile games for U.S. TV.
High Noon plans to develop and expand the series into a format designed for broadcast and cable networks as well as syndication.
The social word game launched in 2012. Similar to the board game Yahtzee, it challenges each player to find as many words as possible from a given set of letters over a span of two minutes. The game has earned over 50 million downloads worldwide, is available in 13 languages and can be played with friends or random players.
Exec producers for the project will include Jim Berger and Patrick Jager for High Noon, Johan Persson for MAG and mobile gaming expert Peter Levin.
“Ruzzle has all the perfect elements of a game format – the rules are simple, anyone can play and there’s a ticking clock,” High Noon CEO Jim Berger said in a statement. “Combine that with high stakes, and we know the excitement and intensity of the game will translate seamlessly to TV.”
MAG Interactive CEO Daniel Hasselberg added, “High Noon is the ideal partner for us to further develop the Ruzzle brand through a TV format. This deal is a significant step in our overall commitment to give our fans the richest diversity of options to experience and celebrate our beloved Ruzzle brand. Be it on mobile or now on TV, Ruzzle fans have more choices than ever before.”
High Noon also recently announced a first-look partnership with showrunner Michael Dietz (“Celebrity Apprentice,” “Killer Karaoke,” “Minute to Win It,” “Big Brother”) and his Lucky Butterfly Prods.
High Noon’s current slate also includes TLC’s “Next Great Baker,” “Polka Kings” (Reelz), AMC’s “All-Star Celebrity Bowling,” HGTV’s “Fixer Upper,” “Trip Flip” (Travel), “The Line” (GSN) and Latin American docuseries “Divas Del Azúcar” and “Familia de Circo” on Tr3s.