‘Game of Thrones’ Season 4 Premiere Will Be Free on Xbox

Game of Thrones Premiere Free on

Premium cabler also releases first episode of 'Silicon Valley' free on YouTube

HBO will let all Microsoft Xbox users watch the first episode of “Game of Thrones” season four — on track to become the most-pirated TV episode ever — for free starting Tuesday.

The episode will be available on Microsoft Xbox 360 and Xbox One from April 8-14, in a sampling strategy designed to drive non-HBO subscribers to sign up for the service.

SEE ALSO: ‘Game of Thrones’ Piracy for Season 4 Premiere Reaches Record Levels

In addition to Xbox, the episode of HBO’s hit fantasy series is available to pay-TV subscribers on the websites and free on-demand platforms of multiple cable and satellite providers during the sampling period. All episodes from previous seasons of “Game of Thrones” are currently available on HBO Go — which suffered an outage when the season-four premiere became available on Sunday night.

On TV, the “GoT” season-four premiere garnered 6.6 million viewers, according to Nielsen estimates, up 50% from the season-three opener (4.37 million) and triple the 2.2 million who watched the show’s inaugural telecast in April 2011. It was the biggest TV audience for any HBO program since the 2007 finale of “The Sopranos,” which drew 11.9 million.

The popularity of “Game of Thrones” also makes it an unprecedented target for pirates: 1.17 million unique IP addresses accessed illegal torrents of the season-four premiere within the first 15 hours of the episode popping up online, according to piracy-tracking firm Excipio. That’s more than the third-season opener in April 2013, which drew 1.15 million downloaders in the first 24 hours.

An HBO rep said the sampling deal with Microsoft for Xbox had been in the works for some time, and that it wasn’t a response to piracy estimates for the episode.

Separately, HBO on Monday posted the first episode of Mike Judge’s comedy “Silicon Valley” free on YouTube. “Silicon Valley,” a spoof of Internet startup culture, premiered Sunday following the “GoT” season-four opener. The episode will be available free on YouTube until April 28.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Daimon says:

    really? well, how come i can’t find it?

  2. Rich says:

    It would be great if HBO would make the episodes available for download through online sources like google play, iTunes, etc. I would love to be able to download then in the near term, rather than having to wait until next spring for the dvd to come out.

  3. AJ says:

    Suck it, Playstation.

More Digital News from Variety