The pact includes channel representation and brand integrations, as well as production support for original content on Helbig’s YouTube channel it’sGrace, which has racked up over 1.7 million subscribers.
“I’m super excited to work with a team whose mantra is ‘power to the creators’ who also deeply understand digital media, Hollywood and the world of branded advertisers,” Helbig said in a statement. “Now that my own channel is fully live for fans to visit me, I know Fullscreen’s authentic, creator-centric approach will allow me to continue to build the brand of Grace. As we prepare for world domination across everything, everywhere, I know that I have the resources and support to grow my independent channel and engage my fans with content that I own.”
Fullscreen’s head of talent Larry Shapiro added, “We have been fans of Grace for quite some time and have always appreciated her entrepreneurial approach to digital media. Fullscreen believes in empowering the next generation of stars and Grace is the ultimate definition of an emerging celebrity with true star power. We love Grace’s wit and quirky humor and we think her talents have the makings for a long and successful career across all mediums.”
Helbig’s online hub was originally her series DailyGrace, now uninhabited following the end of her contract with My Damn Channel and the launch of It’sGrace. She has garnered 210 million views, more than a half a million Twitter followers and millions of fans who keep tabs on her Tumblr blog.
The YouTube sensation has also been a part of the online comedy show MyMusic and most recently starred in and exec produced the digital indie film “Camp Takota” along with fellow YouTube star Hannah Hart. Fullscreen represents other YouTube celebs as well, including Shane Dawson, FouseyTube and DevinSuperTramp.