The new studio label comprises FMNA’s different digital businesses, including The Pet Collective online-video destination and joint ventures with fashion-centric multichannel network StyleHaul and Vice Media for a multiscreen food channel called Munchies.
Tiny Riot is headed by EVP and g.m. Gayle Gilman, whom FMNA CEO Thom Beers hired last year to head the company’s digital unit. Gilman continues to report to FMNA chief operating officer Lee Rierson; she previously ran the digital unit for Beers’ Original Prods.
“As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio,” Rierson said in announcing Tiny Riot.
Tiny Riot also encompasses FMNA’s partnership with sister company BroadbandTV to identify copyrighted content uploaded to YouTube, as well as digital content the company is developing around FMNA TV properties including “Family Feud” and the upcoming “Celebrity Name Game.” In addition to content development, Tiny Riot will provide ad sales, audience development and distribution strategies across all platforms.
European entertainment conglomerate RTL Group, FremantleMedia’s parent company, has invested in both BroadbandTV and StyleHaul over the past year.