You will be redirected back to your article in seconds

Fox TV Stations Group Inks Pact with Facebook’s LiveRail for Online-Video Ads

Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.

The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, including seven duopolies in the top-10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C., and Houston.

“By adding LiveRail to our digital video programmatic solution, the Fox TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment,” Joe Oulvey, executive VP of Fox TV Stations sales, said in announcing the pact.

Facebook paid between $400 million and $500 million for LiveRail, per a TechCrunch report.

Other customers of LiveRail, founded in 2007, include Major League Baseball, CBS Interactive, ABC Family, A+E Networks, Gannett, Dailymotion and Songza. The Menlo Park, Calif.-based company claims it delivers more than 10 billion ad impressions monthly.

More Digital

  • Google Home Max Speaker Now Available

    Google Starts Shipping $399 Google Home Max Speaker

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • Shazam

    Apple Is Buying Shazam: Acquisition of Music Recognition App Confirmed

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • Bloomberg TicToc - Twitter

    Bloomberg's Twitter News Network, TicToc, Goes Live Dec. 18

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • Eagles Cowboys Sunday Night Football ratings

    NFL, Verizon Set Massive $2 Billion Five-Year Streaming Deal

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • Inside Out Best Animated Film Oscar

    A Team of MIT Scientists Taught an AI to Get Emotional Over Movies

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • DUBAI, UNITED ARAB EMIRATES - DECEMBER

    Dubai: Lebanon's Cedars Art Production to Produce High-End Shows for Potential OTT Play (EXCLUSIVE)

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

  • Abu Dhabi skyline seen from the

    Image Nation Abu Dhabi, U.K. Studio Alchemy VR Team for Immersive Content

    Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations. The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, […]

More From Our Brands

Access exclusive content