Fox TV Stations Group Inks Pact with Facebook’s LiveRail for Online-Video Ads

Fox Incrimination
Courtesy of Fox

Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.

The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, including seven duopolies in the top-10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C., and Houston.

“By adding LiveRail to our digital video programmatic solution, the Fox TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment,” Joe Oulvey, executive VP of Fox TV Stations sales, said in announcing the pact.

Facebook paid between $400 million and $500 million for LiveRail, per a TechCrunch report.

Other customers of LiveRail, founded in 2007, include Major League Baseball, CBS Interactive, ABC Family, A+E Networks, Gannett, Dailymotion and Songza. The Menlo Park, Calif.-based company claims it delivers more than 10 billion ad impressions monthly.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading