oculus rift Facebook

USC professor Jonathan Taplin and Cory Ondrejka, Facebook’s VP of mobile engineering, addressed the future of mobile technology, specifically with regard to Facebook,  in the keynote presentation at Tuesday’s Hollywood IT Summit, held at the Hyatt Regency Century Plaza Hotel.

Ondrejka discussed a range of topics, from digital music distribution to Facebook’s pending relationship with virtual reality company Oculus Rift.

Speaking hypothetically because the deal hasn’t been officially consummated, Ondrejka said he believes Oculus Rift will focus not only on videogames but also expand into films.

“I actually both shudder and am thrilled to imagine what’s going to happen,” Ondrejka said. “I am completely excited about the intersection of Hollywood and virtual reality. I think what we’re going to see over the next coming year is going to be truly spectacular.”

Ondrejka said CGI-heavy and Imax movies have the most to gain because those types of movies already have high audience participation.

“The assets that were already produced to make the movie can be re-rendered and can be reused to create new experiences,” he said. “I would expect that Imax is going to be one of the killer experiences.”

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