Watch your head!
NBC is airing the Emmys live Aug. 25 (8-11 p.m. Eastern), under its deal with the Television Academy. Marietta Sirleaf (“Retta” from NBC’s “Parks and Recreation”) will be Twitter’s official live-tweet correspondent from the Emmy red carpet and inside the show. Meanwhile, Facebook — battling with Twitter for social TV primacy — will feature its “Mentions” box on the Emmys red carpet as well.
The zip-line video footage will be featured on NBC’s Twitter account and the syndicated “Access Hollywood” program. In addition, part of E!’s “Live From the Red Carpet” coverage will be viewable online at Eonline.com and on air, and NBC’s “Today” show will have a Vine “360-station” to capture video content that will be published to the “Today” social accounts.
In the event you were worried that social interaction would die out during the show itself: backstage, during the live broadcast, NBC will be live-tweeting the winning moments and will curate a Twitter GIF booth backstage for winners and presenters.
The 66th Emmy Awards, produced by Don Mischer Prods., will be hosted by Seth Meyers.