In a surprising case of one-upmanship, Activision Blizzard will launch its sci-fi tentpole “Destiny” on Sony’s PlayStation 4 before it becomes available on Microsoft’s Xbox One.

The release, announced during Sony PlayStation’s press conference at the Electronic Entertainment Expo on Monday evening, stands out considering “Destiny’s” creator, Bungie Studios, was behind Xbox’s biggest franchise, “Halo.” Game is the first that’s part of a 10-year deal between Bungie and Activision.

Sony said an alpha version of “Destiny” will become available to PS4 owners June 12, followed by a beta version July 17.

“’Destiny’ isn’t just first on PS4, it’s better,” said Andrew House, president and group CEO of Sony Computer Entertainment as the game kicked off the company’s E3 event.

Activision also released a new trailer for the game on Monday (watch above).

“Destiny” is set to be released on the PS3, PS4, Xbox 360 and Xbox One on Sept. 9.

The game also will be bundled with the first white PlayStation 4 and white controller, this fall.

Not surprisingly, the rest of Sony’s press event, held inside the Los Angeles Sports Arena, was heavy on touting exclusive titles set to debut on the PS4 in the coming year.

The next-generation gaming console has sold more than 7 million units since it was released last year.

New exclusives for the PS4 include “The Order: 1886,” “Entwined,” “Bloodborne,” “No Man’s Sky,” Giant Squid’s “Abzu,” and sequels like “Little Big Planet 3.” Company also promoted Ubisoft’s upcoming “Far Cry 4″ (watch the “Bloodborne” and “Far Cry 4″ trailers below).

“Videogames, right?” said Adam Boyes, VP of publisher and developer relations at PlayStation while introducing some of the new titles.

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