Under the pact, Maker will manage Stirling’s two YouTube channels — Youtube.com/lindseystomp and Youtube.com/lindseytime — to optimize her content as well as provide production resources primarily through the MCN’s studio facilities in Culver City, Calif. Her primary YouTube channel has more than 5.2 million subscribers; the behind-the-scenes Lindsey Time channel has 337,000 followers.
Disney-owned Maker also will sell ads for Stirling’s YouTube channels along with her other social platforms including Twitter, Facebook and Instagram.
“Maker is extremely proactive and creative with their talent,” Stirling said in a statement. “They seem to have mastered the difficult task of giving attention to their smaller, growing channels while still being able to add value to their larger established channels — plus, with this partnership, I am one step closer to becoming a Disney princess!”
A Fullscreen rep confirmed that the MCN is no longer working with Stirling, but added “(we) remain huge fans of her work and wish her the best.”
Stirling’s self-titled 2012 debut album featured 12 original tracks including “Crystallize,” a viral hit that’s been viewed more than 100 million times on YouTube. The independently released album has sold 350,000 copies in the U.S. In April 2014, she released “Shatter Me,” which debuted at No. 2 on the Billboard Top 200 album chart. In 2010, Stirling was a quarter-finalist on NBC’s “America’s Got Talent.”
Stirling is repped by Atom Factory and WME.