Digital Audience Ratings: ‘The Comeback’, ‘Web Therapy’ Both Trend With Lisa Kudrow’s Return

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Weekly Top 10 Monday Oct 20, 2014 – Sunday Oct 26, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 23,783
2 2 Jimmy Kimmel Live 13,911
3 3 The Voice 13,811
4 4 Key and Peele 10,205
5 7 Conan 8,602
6 6 Last Week Tonight with John Oliver 8,513
7 5 The Walking Dead 6,060
8 10 Sesame Street 5,535
9 8 America’s Got Talent 4,959
10 The Graham Norton Show 4,707
Key
First time on the chart
Pinnacle Rank

Trending Monday Oct 20, 2014 – Sunday Oct 26, 2014

PROGRAM RATING(000) % CHANGE
The Comeback 395 +4,039%
Kirby Buckets 506 +3,996%
Web Therapy 28 +715%

 

Insights:

  • The Graham Norton Show” made an appearance on the Top 10 leaderboard this week with a little help from Benedict Cumberbatch and Beyonce – a YouTube video of the “Sherlock” star mimicking the singer’s “Crazy in Love” walk quickly became the show’s second-most viewed clip and its most engaging Facebook post of the past three months.
  • Disney XD premiered its new series “Kirby Buckets” to an enthusiastic crowd on Monday, landing it on this week’s Trending leaderboard. Fans showed their excitement on Facebook, Instagram, and YouTube by viewing the trailer and participating in live chats across all of its social pages.
  • Lisa Kudrow ruled the Trending leaderboard this week with her two premium cable series returning this fall. HBO is beginning to promote the revived series “The Comeback” returning after a nine year hiatus, with a new trailer that launched last week. At the same time, competitor Showtime’s “Web Therapy” premiered on October 22, driving increased activity on Facebook, YouTube and Wikipedia.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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