Digital Audience Ratings: ‘SNL’ Rides One Direction Up, ‘AHS’ Makes Frightening Impact

American Horror Story Freak Show Ratings

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 15, 2014 – Sunday Dec 21, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 24,125
2 2 America’s Got Talent 4,195
3 3 America’s Funniest Home Videos 3,890
4 4 The Simpsons 1,806
5 Grey’s Anatomy 1,077
6 7 Dancing With The Stars 1,077
7 Saturday Night Live 759
8 10 The Big Bang Theory 710
9 6 The Flash 639
10 Once Upon A Time 616

Cable/Streaming Monday Dec 15, 2014 – Sunday Dec 21, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 5,522
2 3 Top Gear 4,065
3 2 Pretty Little Liars 2,758
4 5 The Walking Dead 2,333
5 9 Marco Polo 1,497
6 7 WWE Raw 1,368
7 American Horror Story 1,339
8 Orange Is The New Black 1,007
9 4 Sons of Anarchy 991
10 10 Beyond Scared Straight 937

Late Night Monday Dec 15, 2014 – Sunday Dec 21, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 31,413
2 2 Jimmy Kimmel Live 14,731
3 3 Conan 9,023
4 4 Late Show With David Letterman 4,184
5 5 The Graham Norton Show 2,321

Trending Monday Dec 15, 2014 – Sunday Dec 21, 2014

PROGRAM RATING(000) % CHANGE
Extreme Couponing 45 +2,094%
Wild Things With Dominic Monaghan 26 +1,392%
Marrying The Game 30 +1,030%

 

Insights:

  • “Saturday Night Live” hit a new high this week, making its first appearance on the Broadcast leaderboard thanks to teen heartthrob musical guests One Direction. A pre-episode Facebook post of “1D” with host Amy Adams under the mistletoe drove more than half of the show’s Facebook engagement for the week, and linked to a YouTube clip of the scene.
  • “American Horror Story” cracked the top 10 Cable/Streaming thanks to its winter finale. Fans were anxious to learn the backstory of Pepper, a character who spans two seasons. Fans’ reactions to Pepper-related content on Facebook drove 55% of engagements, while views of upcoming episode preview clips on YouTube also contributed to the show’s DAR-TV jump.
  • Although the premiere date for its third season is still under wraps, “Orange Is the New Black” landed itself back on the Cable/Streaming leaderboard by spreading some holiday cheer. The cast collaborated on a “12 Days of Litchfield” carol that was posted to the show’s YouTube and Facebook pages, causing its DAR-TV to increase 66% from last week. In the meantime, Netflix’s newest release, “Marco Polo,” continues to climb its way up the Cable/Streaming leaderboard one week after its premiere, with a DAR-TV increase of nearly 40% from last week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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