Digital Audience Ratings: ‘Marco Polo’ Travels from Trending to Top

Marco Polo TV Review Netflix

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 8, 2014 – Sunday Dec 14, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 18,430
2 2 America’s Got Talent 4,581
3 3 America’s Funniest Home Videos 2,659
4 4 The Simpsons 2,240
5 8 The Vampire Diaries 2,083
6 5 The Flash 1,479
7 6 Dancing With The Stars 1,242
8 7 Arrow 1,169
9 9 Supernatural 1,047
10 The Big Bang Theory 957

Cable/Streaming Monday Dec 8, 2014 – Sunday Dec 14, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 6,327
2 3 Pretty Little Liars 5,661
3 2 Top Gear 4,457
4 6 Sons of Anarchy 2,715
5 5 The Walking Dead 2,404
6 4 South Park 1,811
7 8 WWE Raw 1,375
8 Naked and Afriad 1,279
9 Marco Polo 1,085
10 Beyond Scared Straight 1,078

Late Night Monday Dec 8, 2014 – Sunday Dec 14, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 27,210
2 2 Jimmy Kimmel Live 13,780
3 3 Conan 8,642
4 Late Show With David Letterman 2,645
5 4 The Graham Norton Show 2,511
Trending Monday Dec 8, 2014 – Sunday Dec 14, 2014

PROGRAM RATING(000) % CHANGE
Eye Candy 347 +6,094%
20/20 204 +857%
The Real Housewives of New Jersey 54 +854%

 

Insights:

  • “Late Show with David Letterman” made an appearance on this week’s Late Night leaderboard, thanks to two of his guests who put on quite a show, leading to 73% more YouTube views than last week. Actor Joaquin Phoenix announced his engagement in an interview with Letterman, and rapper J. Cole performed his new song “Be Free.”
  • “Pretty Little Liars” aired its much-anticipated Christmas special this week, landing it in the number two spot on the Cable/Streaming leaderboard. Promotion of the special episode across all of the show’s social channels led to over 2.6MM engagements on both Facebook and Instagram, more than any other TV shows this week across broadcast and cable.
  • MTV’s upcoming drama, “Eye Candy,” drummed up fan excitement ahead of its first official trailer release on 12/15. One week ahead of the full trailer, MTV posted a teaser trailer to YouTube, sending the show to the top of this week’s Trending leaderboard.
  • “Marco Polo” found its way from the Trending list to the Cable/Streaming leaderboard after premiering its first season on Netflix this week. The release drove more than 134k people to search for the show on Wikipedia, 443% more than last week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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  1. Rena Moretti says:

    In other words, a completely useless measure that the networks will be all too happy to pay for as itwill allow them to claim their flops are really hits…

    Just sad really… :(

  2. Stephen says:

    If this is aggregate data, why would you toss out Twitter, with nearly 300 million users? For that matter, why not add Instagram data? They just passed Twitter’s user base.

    • Rena Moretti says:

      It’s a pointless exercise aimed at pleasing a client (probably Netflix from the looks of it).

      We’ll be deluged by such pointless data in the years to come…

      too bad Variety will not help sift through the pointless to find what actually means something.

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