Digital Audience Ratings: ‘DWTS,’ ‘Fresh Prince’ Dance Circles Around Pack With ‘the Carlton’

Dancing with the Stars Ratings

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Nov 24, 2014 – Sunday Nov 30, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 15,274
2 3 Dancing With The Stars 7,542
3 2 America’s Got Talent 4,232
4 4 America’s Funniest Home Videos 2,835
5 6 The Flash 1,608
6 5 The Simpsons 1,565
7 7 Arrow 1,235
8 The Originals 914
9 The Big Bang Theory 797
10 9 Gotham 734

Cable/Streaming Monday Nov 24, 2014 – Sunday Nov 30, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 7,854
2 2 The Walking Dead 5,124
3 4 Top Gear 4,509
4 3 Pretty Little Liars 4,024
5 6 WWE Raw 1,538
6 9 American Horror Story 1,079
7 Duck Dynasty 1,013
8 Dance Moms 884
9 Orange Is The New Black 878
10 5 Sons of Anarchy 802

Late Night Monday Nov 24, 2014 – Sunday Nov 30, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 Jimmy Kimmel Live 30,900
2 2 The Tonight Show Starring Jimmy Fallon 29,279
3 3 Conan 5,957
4 4 Last Week Tonight With John Oliver 4,090
5 The Graham Norton Show 1,940
Trending Monday Nov 24, 2014 – Sunday Nov 30, 2014

PROGRAM RATING(000) % CHANGE
Togetherness 401 +4,049%
Fresh Prince of Bel-Air 879 +2,025%
Dateline 592 +1,294%

 

Insights:

  • “Dancing with the Stars” nabbed the number two spot on the Broadcast leaderboard this week after doubling its DAR, thanks to the season 19 finale. The newly crowned Mirror Ball Champions, Witney Carson and Alfonso Ribeiro (known to most as Carlton from “The Fresh Prince of Bel-Air”), received fan congratulations in the form of likes, shares and comments on Facebook and Instagram, contributing nearly 2MM engagements combined. Riding the wave of Carlton love, “The Fresh Prince of Bel Air” propelled to number two on this week’s Trending leaderboard, thanks to congratulations from the show and co-star Will Smith.
  • Two weeks into its newest season, “Duck Dynasty” cracked the Top 10 of the Cable/Steaming leaderboard, care of “DWTS” excitement. Sadie Robertson danced her way into the final rounds of the competition, and “Duck Dynasty’s” congratulatory posts on Facebook and Instagram were their top two posts this week.
  • “Dateline” flexed its muscles on Facebook, landing them a spot on the Trending leaderboard this week. The news program uploaded a video teaser for an upcoming episode, demonstrating how to release yourself from a duct tape bind. The video was shared by users more than 470k times, more than 250 times any other post this week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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