Digital Audience Ratings: ‘Conan’ Tumblr’s Up the Chart, TruTV Trends Thanks To Fall Premieres

Conan O'Brien David Letterman

Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined (this week’s edition excludes Twitter). For more on the methodology behind DAR, scroll to the bottom of the article.

Digital Audience Ratings (DAR)
Weekly Top 10 Monday Sept 22, 2014 – Sunday Sept 28, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 23,091
2 2 The Voice 11,564
3 3 Last Week Tonight with John Oliver 10,040
4 4 Jimmy Kimmel Live 9,935
5 6 Conan 8,440
6 9 The Walking Dead 6,203
7 7 Key and Peele 6,051
8 10 Sesame Street 5,618
9 8 America’s Got Talent 5,290
10 The Simpsons 5,103
Key
First time on the chart
Pinnacle Rank

Trending Monday Sept 22, 2014 – Sunday Sept 28, 2014

PROGRAM RATING(000) % CHANGE
Friends of the People 651 +17,761%
Fake Off 181 +7,668%
Getting On 397 +5,089%

 

Insights:

  • Never ceasing an opportunity for a smart laugh, Conan made light of international issues on Tumblr this week, laughing his way up a spot on the DAR Top 10 leaderboard, thanks to twice as many Tumblr engagements as last week.
  • With season five just one week away, “The Walking Dead” fans are creeping up to support the show across the social sphere. Facebook fans were particularly active this week, liking, commenting and sharing more than 4.6M times on countdown posts that remind us that no one is safe on October 12.
  • Homer and Marge prove that after 26 seasons, they’ve still got it: hit series “The Simpsons’” season premiere landed the show back on the DAR Top 10 leaderboard. Fans showed their pre-premiere excitement by viewing YouTube videos and flocking to Facebook to share their thoughts and predictions on premiere tune-in posts.
  • Excitement for TruTV’s fall premieres drove the top two trending series this week. “Friends of the People” will premiere at the end of October as the network’s first-ever sketch-comedy. This week’s jokes posted on YouTube are already gaining steam quickly. Also gearing up to premiere this month is the new reality show “Fake-Off,” which started introducing the cast via 90 second videos on YouTube this week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program and film pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program or film are included in the rating.

The Variety Weekly Top 10 and Trending Leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Variety Weekly Top 5 and Trending Leaderboards for film represent the 7-day (Wednesday – Tuesday) sum total of DAR for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

For both television and film, the Trending Leaderboard surfaces the three programs or films that tracked the largest relative growth in DAR (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR.

ListenFirst monitors the official digital account owned by the program or film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program or film’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program or film contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program or film-specific presence, content related to the program or film in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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