Digital Audience Ratings: ‘Better Call Saul’ Rings Early, ‘Looking’ Finds Trending

Better Call Saul Bob Odenkirk AMC

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 1, 2014 – Sunday Dec 7, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 15,793
2 3 America’s Got Talent 4,308
3 4 America’s Funniest Home Videos 3,203
4 6 The Simpsons 2,865
5 5 The Flash 2,100
6 2 Dancing With The Stars 1,954
7 7 Arrow 1,818
8 The Vampire Diaries 1,259
9 Supernatural 942
10 Grey’s Anatomy 851

Cable/Streaming Monday Dec 1, 2014 – Sunday Dec 7, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 6,602
2 3 Top Gear 4,580
3 4 Pretty Little Liars 4,452
4 South Park 3,797
5 2 The Walking Dead 3,716
6 10 Sons of Anarchy 2,239
7 Better Call Saul 2,079
8 5 WWE Raw 1,320
9 Looking 947
10 The Fosters 924

Late Night Monday Dec 1, 2014 – Sunday Dec 7, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 28,648
2 1 Jimmy Kimmel Live 16,101
3 3 Conan 9,673
4 5 The Graham Norton Show 2,564
5 4 Last Week Tonight With John Oliver 2,414
Trending Monday Dec 1, 2014 – Sunday Dec 7, 2014

PROGRAM RATING(000) % CHANGE
Ground Floor 204 +2,604%
Sister Wives 82 +1,346%
Looking 947 +1,002%

 

Insights:

  • AMC’s long-anticipated “Breaking Bad” spin-off “Better Call Saul” hit the Cable/Streaming charts for the first time at number seven after the network aired the first official promo for the show during the winter finale of “The Walking Dead.” The sneak peek, added to AMC’s YouTube channel, has racked up 1.6M views, and despite not being posted on any other social channels, led to an 87% increase in Facebook engagement from last week.
  • HBO series “Looking” released its season 2 trailer, drumming up excitement across social, and popping the show onto this week’s Cable/Streaming Top 10 and Trending leaderboards. Fans viewed the trailer more than 800k times on YouTube, while Facebook and Instagram both saw increases in engagement of more than 300% on posts promoting the trailer, and driving fans to view it on YouTube.
  • The CW is reigning royalty on the Broadcast leaderboard, with the most shows of any broadcast network in the top 10. The network’s freshman hit, “The Flash,” a staple in the Top 10 for the past seven weeks, leads The CW pack at number 5, ahead of “Arrow,” “The Vampire Diaries” and “Supernatural.” CW shows are engaging fans from all channels, with some of the strongest engagement of all broadcast shows on Tumblr and Instagram.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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  1. Steve says:

    Where is #theGameAwards??

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