Comic-Con: ‘Flash,’ ‘The Hobbit’ Lead Early Social Buzz

Early reactions for films and TV shows being presented at Comic-Con in San Diego this week have Warner Bros. scoring more mentions for its projects than any other studio.

According to social media research firm Way To Blue, the biggest talking point on Wednesday was “The Hobbit: The Battle of the Five Armies,” which released its first images, receiving a whopping 7,427 mentions, but surprisingly, only 6% (446 mentions) indicated an intent-to-view Peter Jackson’s epic.

Early buzz for WBTV’s new fall shows had “The Flash” running away from its cohorts, with 2,227 mentions, followed by 1,911 for “Constantine.” When looking at intent-to-view, however, “The Flash” is stumbling a bit with 15% of mentions, putting it in third place, behind iZombie (at 17%). “Constantine” led the pack with 18%, giving WBTV’s marketing department more work in the coming months before the show’s premiere.

On Wednesday, Sony Pictures announced that a “Sinister Six” villains movie will be released in 2016, generating 5,805 mentions, but only 295 (5%) were intent-to-view mentions, suggesting consumers aren’t excited yet for the Spider-Man spinoff.

Marvel’s concept art for “Ant-Man” and “The Avengers: Age of Ultron,” drew raves with the posters, handed out on Wednesday, galvanizing conversation with 35% of “Ant-Man’s” 1,835 mentions (643 comments) indicating an intent-to-view when the film is released next year.

While the “Age of Ultron” image drove a lower level of intent mentions (583 mentions, 10%) it received a far higher volume of overall mentions (5,675).

The first poster for “Jurassic World” generated 1,282 mentions and 364 (35%) intent mentions on Wednesday, a high result.

Tom Hardy and Charlize Theron also drove discussion as the first images for “Mad Max: Fury Road” were released, generating 2,298 mentions and 398 (17%) intent mentions.

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