The Consumer Electronics Association (CEA) will launch a new initiative for the 2015 International CES called C Space.
C Space will be a central headquarters at CES curated for the marketing, advertising, content and creative communities.
This hub will tell the story of how content, creativity, technology, CMOs, brand marketing, influencers and the consumer come together as part of the CES experience.
It is also an extension of the existing Brand Matters and Entertainment Matters initiatives, which were created to offer curated CES experiences for professionals.
“C Space is designed as a networking hub and ideas center for the growing numbers of advertising, marketing and creative communities attending CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “These professionals know they need to be at CES to see and discuss the latest digital trends and network with the who’s who of the digital content and advertising communities. When we realized there was no central meeting space for creatives and CMOs at CES, we created the C Space just for them.”
This upcoming CES will run January 6 to 9 in Las Vegas.