Backup Media Partners With Rentrak On

CANNES– Backup Media, the Paris-based film financing powerhouse, is teaming up with Rentrak on Moviechainer, the cloud-based app allowing right-holders to model and track the legal and financial structure of their film projects.

Under the partnership, Moviechainer will use Rentrak’s census B.O. info, giving users the ability to buy selected data from their films for all global markets.

The cloud-based Moviechainer app improves filmmakers, producers, sales agents and distributors’ ability to perform quick and accurate revenue simulations and keep track of their revenue shares throughout the commercial life of their films.

“We consider this partnership groundbreaking  because as of now, only studios have access to Rentrak data in their 36 global territories covered. And now, through this partnership, every user of MovieChainer in the world will be able to access their films’ data in each of Rentrak territories,” said Backup Media’s co-founder Joel Thibout,  adding that users will be able to buy data on a film by film basis, with a one off price : this is not subscription based.

“As MovieChainer is celebrating its first year of existence and over 300 users, we are focusing on increasing the value brought to our customers through our system,” said Jean Roman, Moviechainer COO, who’s attending Cannes with Backup Media’s co-founders – David Atlan-Jackson, Jean-Baptiste Babin and Thibout — and hosting private demos of the app.

Ron Giambra, Rentrak’s prexy of theatrical for Rentrak, said their “collaboration with Backup Media (brought) added value to MovieChainer by giving the industry more access to film-related information in our global markets.”

Movichainer already has a pact with Cannes Film marche’s web platform Cinando allowing members to access Cinando’s database of more than 37,000 industry execs.

Backup Media has various films in Cannes, notably Jonas Alexander Arnby’s “When Animals Dream” (at Critics’ Week), Jim Mickle’s “Cold in July” with Michael C. Hall and Diego Lerman’s “Refugiado” (at Directors’ Fortnight).

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