BBC Launches 'The Voice UK' App

App puts the audience in the coach’s chair

LONDON — The BBC has launched a new app to accompany the third season of “The Voice UK,” which debuts Jan. 11, with Kylie Minogue and Ricky Wilson joining will.i.am and Tom Jones as coaches.

The app, which replaces “The Voice Predictor” app from season two, features the “HomeCoach Game,” which puts the audience in the coaches’ chairs and lets them listen to exclusive “Blind Audition” previews, and decide whether they’d choose the artist for their team — signified by “turning” their chair to face the singer — based on the quality of the voice alone. If the coaches “turn” for the same artists during the show play along, the user earns stars.

Players can also rate the performances, check out the decisions of the other “HomeCoaches,” and compare their scores with friends via Facebook. The game functionality will develop further as the show goes on.

The app, which was built by Tellybug, also features the online exclusive spin-off series “The Voice Louder,” which will contain a short show summary, humorous behind-the-scenes material, and will encourage users to send in pictures, tweets and videos.

“The Voice Louder,” which is hosted by the main show’s presenters, Emma Willis and Marvin Humes, will also be available on BBC iPlayer, which is the BBC’s VOD service.

The app also gives viewers access to performance clips, news, galleries and backstage videos, and an integrated Twitter feed to keep users across the online buzz.

The show’s website will give viewers exclusive access to show highlights and a regularly updated blog, as well as track listings for each episode. For the first time, viewers will be able to vote online for free during the live finals.

Via BBC Playlister, the original versions of each song will be available on “The Voice UK” playlist on Spotify. Exclusive pictures and clips will also be available on Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr.

Sarah Clay, BBC online commissioning editor, said: “Last year’s Voice Predictor app was popular with fans, but this year we wanted to put the audience in the coaches’ chairs – make them HomeCoaches, give them a chance to rate performances and say whether they’d turn.

“The focus of the game has shifted from prediction to opinion — what would you do? How good a coach would you be? We wanted to make the experience feel more social (with Facebook and Twitter integration), richer and more immediate, with the addition of clips delivered straight to people’s devices. With over 55 million views to ‘The Voice UK’ clips last series, adding clips to the app seemed like a must.”

Diane Glynn, executive digital producer, said: “This is a really exciting new series for ‘The Voice’ and our digital and interactive offerings reflect that. We’re ramping up our social media content and inviting viewers to get more involved. We’ll reflect their social activity in our spin-off show, ‘The Voice Louder,’ which in itself is a much richer offering this year – it’s hosted by the main show’s presenters, Emma and Marvin, and includes original features and a new UGC section, as well as the usual behind-the-scenes access and a humorous take on the show highlights. It will also for the first time be available in BBC iPlayer and in the app.”

“The Voice” was developed by Dutch media entrepreneur John de Mol’s company, Talpa Media, and is produced for the BBC in close cooperation between Wall to Wall Media and Talpa Media.

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0