The Caped Crusader has made his mark on Comic-Con.
Warner Bros. left the San Diego fanfest on Sunday on a very high note, with “Batman v Superman: Dawn of Justice” the most talked about film on Twitter, according to new data provided to Variety by research firms Mashwork and Way to Blue.
Around 73% of all emotional reactions to the trailer for the film, which will feature Batman and Superman on the bigscreen for the first time, considered it “amazing,” Mashwork said, while the reveal of Gal Gadot in costume as Wonder Woman was one of the biggest moments on Twitter, with the official photo from the studio retweeted over 7,000 times.
The first teaser of Batman lighting up the Bat signal and looking up to see Superman hovering in the distance with glowing red eyes, received 248,960 mentions and 24,550 (10%) intent-to-view mentions over the course of the convention, Way to Blue said.
Warners also scored high with “Max Max: Fury Road,” which emerged as the sleeper hit of Comic-Con, according to Mashwork, due to the first footage shown from the film.
“Mad Max” had the highest portion of its conversation driven by people saying it was “crazy” (28% of all emotional reactions) and “insane.”
“The Hobbit” also emerged as one of the most buzzed about films, with photos and tweets from the cast generating over 9,300 retweets, while Lee Pace, Evangeline Lilly and “The Hobbit’s” Twitter account among the most mentioned handles during Comic-Con. A selfie from Benedict Cumberbatch also drove large amounts of conversation, Mashwork said.
The combination of films and TV shows put Warner Bros. on top when it comes to studio-related discussions, with the company generating a 37% share of conversations throughout the convention. Marvel came in second with 15% of studio conversation.
Marvel did well with “Age of Ultron,” generating 173,782 mentions and 22,648 (13%) intent-to-view mentions, putting the 2015 release as the fifth most buzzed about title at Comic-Con, following “Batman v Superman,” “Mad Max, “The Hobbit: Battle of the Five Armies” and “Guardians of the Galaxy,” Way to Blue said.
Legendary Entertainment’s “Godzilla” sequel (61,902 mentions) and “Skull Island” movie (15,123) announcements didn’t crack Way to Blue’s top ten when it comes to buzz.
While films were a big draw, television dominated most discussions, not surprising, given the sheer number of high-profile projects presented at the convention.
HBO’s “Game of Thrones” led TV discussions, following a cast panel where nine new castmembers were revealed, generating 201,681 mentions and 25,554 (13%) intent-to-view mentions.
Overall, Comic-Con, in some form — either as #ComicCon or #SDCC — generated 1.7 million mentions on its own from July 23-27.
Women also turned to Twitter than men throughout the week, with 53% of tweets coming from female fans of shows like “Supernatural,” “Teen Wolf,” “The Vampire Diaries” and “Once Upon a Time,” shows that generated a large amount of online chatter.
To garner its results, Mashwork’s Canvs analyzed tweets about entertainment to capture emotion within conversations and looked at a representative sample of 30,000 tweets from 242,000 Comic-Con tweets between July 25-27. To determine the emotional response to the films revealed at Comic-Con, it examined the branded hashtags and top tweets for each property.
For a futher breakdown of activity, see the charts below: