‘Batman v Superman’ Was the Most Popular Film at Comic-Con

The Caped Crusader has made his mark on Comic-Con.

Warner Bros. left the San Diego fanfest on Sunday on a very high note, with “Batman v Superman: Dawn of Justice” the most talked about film on Twitter, according to new data provided to Variety by research firms Mashwork and Way to Blue.

Around 73% of all emotional reactions to the trailer for the film, which will feature Batman and Superman on the bigscreen for the first time, considered it “amazing,” Mashwork said, while the reveal of Gal Gadot in costume as Wonder Woman was one of the biggest moments on Twitter, with the official photo from the studio retweeted over 7,000 times.

SEE ALSO: Photos from Comic-Con

The first teaser of Batman lighting up the Bat signal and looking up to see Superman hovering in the distance with glowing red eyes, received 248,960 mentions and 24,550 (10%) intent-to-view mentions over the course of the convention, Way to Blue said.

Warners also scored high with “Max Max: Fury Road,” which emerged as the sleeper hit of Comic-Con, according to Mashwork, due to the first footage shown from the film.

“Mad Max” had the highest portion of its conversation driven by people saying it was “crazy” (28% of all emotional reactions) and “insane.”

“The Hobbit” also emerged as one of the most buzzed about films, with photos and tweets from the cast generating over 9,300 retweets, while Lee Pace, Evangeline Lilly and “The Hobbit’s” Twitter account among the most mentioned handles during Comic-Con. A selfie from Benedict Cumberbatch also drove large amounts of conversation, Mashwork said.

The combination of films and TV shows put Warner Bros. on top when it comes to studio-related discussions, with the company generating a 37% share of conversations throughout the convention. Marvel came in second with 15% of studio conversation.

Marvel did well with “Age of Ultron,” generating 173,782 mentions and 22,648 (13%) intent-to-view mentions, putting the 2015 release as the fifth most buzzed about title at Comic-Con, following “Batman v Superman,” “Mad Max, “The Hobbit: Battle of the Five Armies” and “Guardians of the Galaxy,” Way to Blue said.

Legendary Entertainment’s “Godzilla” sequel (61,902 mentions) and “Skull Island” movie (15,123) announcements didn’t crack Way to Blue’s top ten when it comes to buzz.

While films were a big draw, television dominated most discussions, not surprising, given the sheer number of high-profile projects presented at the convention.

HBO’s “Game of Thrones” led TV discussions, following a cast panel where nine new castmembers were revealed, generating 201,681 mentions and 25,554 (13%) intent-to-view mentions.

Overall, Comic-Con, in some form — either as #ComicCon or #SDCC — generated 1.7 million mentions on its own from July 23-27.

Women also turned to Twitter than men throughout the week, with 53% of tweets coming from female fans of shows like “Supernatural,” “Teen Wolf,” “The Vampire Diaries” and “Once Upon a Time,” shows that generated a large amount of online chatter.

To garner its results, Mashwork’s Canvs analyzed tweets about entertainment to capture emotion within conversations and looked at a representative sample of 30,000 tweets from 242,000 Comic-Con tweets between July 25-27. To determine the emotional response to the films revealed at Comic-Con, it examined the branded hashtags and top tweets for each property.

For a futher breakdown of activity, see the charts below:

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  1. It’s good to see how DC owning Marvel. All stand alone movies except Iron Man failed to reach what DC movies like Dark Knight and Man of steel grossed alone. Even then Iron man(Marvels’s spearhead) is a league below Nolan’s batman. At SDCC the polls show how DC is set to rule.

  2. Jenovo says:

    Train Wrecks and disasters are popular, too. I think we can all agree this isn’t an indicator of quality. Man of Steel was trash, so eagerness and popularity means nothing. The final product has a lot to prove to rise above that crap fest. Until then, it’s just another car wreck at the side of the road getting a lot of attention.

    • JV says:

      I actually liked MOS. After reading so many negative comments, I went into it expecting to not like and and looking for reasons. There were flaws, but I really don’t know of many movies that don’t have flaws. I think everyone is entitled to an opinion without being called “deluded”. I am not here to justify the movie, but to justify everyone has their own opinion and opinions she be directed towards the movie not the people who differ from your own.

  3. Glenn C. says:

    Love how Comic Con is now one big marketing tool for the studios films! That’s about it.

  4. Alan says:

    I still say this movie will end up sucking.

    • Glenn C. says:

      You could be right. I still don’t know why on earth is there going to be a film depicting two good guys that help people fighting against each other????!!!! Or at odds against each other???!!!! Doesn’t make sense! Just to make a movie??!!!!

  5. Ran says:

    Whether good or bad. Batman V Superman is generating more publicity then the next four Marvel films coming before it.

  6. zryson says:

    I’m not sure popularity really counts for much, as there has been many examples throughout history where popularity failed to translate into the success people had anticipated.

  7. ntu150 says:

    Title should be “…most popular Comicon movie on Twitter”. Probably helps that they had footage that leaked, so people not at the con had something to tweet about (same with the rest in the top 4). Note that the ratio of “intend to watch” for Avengers is higher than BvS:DoJ.

    Many ways to read statistics. Haven’t we learned anything from watching “The West Wing”?

  8. Ivan says:

    You shouldn’t confuse popular & most negatively talked about. It’s very misleading.

    • Jason says:

      Someone’s in denial.

      • Jenovo says:

        Um, no. The majority of the talk around Comic-Con was negative. And, honestly, you can’t blame them – Man of Steel was utter trash. If this film follows suit, dear god help us. Justice league fans have no one else to blame but DC itself – for its hubris and inability to manage their properties correctly. If not for that, the best Superman film wouldn’t still be from 1978, and we’d have actual stand-alone Wonder Woman and Flash films. The fact that we haven’t had the latter is comical.

        Now DC is trying to jam what Marvel did in 10 years into one film. The deluded will will enjoy whatever the train wreck ends up being, but the rest of us will realize it’s just a case of catchup done wrong.

      • GraniteGrl14 says:

        How much do you want to bet that most of the buzz surrounding Dawn of Justice was NOT good? By that, I mean the overwhelmingly negative reaction to the first pic of Gadot as WW.

    • Julia says:

      so people is “negatively talked” about Game of Thrones, right???

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