You will be redirected back to your article in seconds

AwesomenessTV Hires Ex-Disney Stores President Jim Fielding

DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise.

AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts.

Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in a deal continues trend of consolidation in the MCN sector. That includes DWA’s acquisition last year of AwesomenessTV for up to $117 million and Disney’s $500-plus million Maker Studios.

“Jim is a true visionary in the retail industry and, as former CEO of Claire’s, he brings a unique perspective on our target teen audience,” AwesomenessTV founder and CEO Brian Robbins said in announcing the hire.

Added Michael Francis, DreamWorks Animation’s chief global branding officer, “I’m thrilled to have Jim on board as part of our larger global (consumer products) organization. Jim is uniquely suited to position AwesomenessTV’s product and retail business on a fast track to success.”

Fielding served as CEO of Claire’s for two years before resigning last week. Before that he spent four years as president of Disney Stores Worldwide, overseeing 360 stores in 12 countries as well as DisneyStore.com in five countries. Also at the Mouse House, Fielding held the position of EVP global retail sales and marketing for Disney Consumer Products.

Earlier in his career Fielding was general merchandise manager for the coed division of Lands’ End and worked for retailers including The Gap, The J. Peterman Co. and Dayton Hudson Department Store.

In another recent hire, AwesomenessTV in February named former Blip Networks CEO Kelly Day to the newly created position of chief digital officer.

More Digital

  • Internet Pay TV Services Wont Gain

    Forecast Predicts Skinny Bundles Will See Limited Growth

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Discovery ATLF and the VCC

    How Discovery, TLC and Tegna Are Bringing Live Internet-Video Calls Into On-Air Broadcasts

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Magic Leap

    Magic Leap Announces $502 Million Funding for Augmented-Reality Headset

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Niantic Labs May Build a Pokemon

    Niantic Labs CEO John Hanke on AR, Computer Vision and the Future of Pokemon Go

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Whistle Sports

    Jeffrey Katzenberg's WndrCo Invests in Whistle Sports

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Snapchat logos

    Mipcom: Snap's Sean Mills Chats About Scripted Content to be Produced by Joint Venture with NBC

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

  • Barry Diller

    Barry Diller to Hollywood: The Boat Has Passed on Competing With Netflix

    DreamWorks Animation’s AwesomenessTV plans to extend its youth-skewing media brand, which centers on YouTube videos, to merchandise. AwesomenessTV has hired Jim Fielding, former president of Disney Stores Worldwide and most recently CEO of retail chain Claire’s Stores, to oversee consumer products and retail efforts. Last week, AwesomenessTV acquired YouTube MCN Big Frame for $15 million in cash, in […]

More From Our Brands

Access exclusive content