Apple iTunes Festival at SXSW to Feature Coldplay, Pitbull and Imagine Dragons

Coldplay Hunger Games
Johnny Nunez/WireImage

Apple will host the first iTunes Festival in the United States next month at SXSW, with a lineup of musical acts scheduled to include Coldplay, Imagine Dragons, Pitbull, Keith Urban, Willie Nelson and Zedd.

The tech giant has held the iTunes Festival annually in London since 2007, and is now bringing the event to America. The inaugural U.S. fest will take place at ACL Live at the Moody Theater, home of PBS’s “Austin City Limits,” over five nights from March 11-15. All performances of the iTunes Festival will be available free as live or on-demand streams via the iTunes Store on iOS devices, including Apple TV set-tops, as well as Macs and PCs.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” Eddy Cue, Apple senior VP of Internet software and services, said in announcing the lineup. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the U.S.”

The iTunes Festival in London has featured more than 400 artists have performed in front of more than 430,000 fans — and tens of millions more online. Performances are available for purchase and download on the iTunes Store.

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  1. Jen says:

    SXSW is far from the “perfect place” for the iTunes Festival. SXSW is already a festival, so iTunes should do what they do best with their festival and stake out a great venue in a city like New York, L.A., or New Orleans and do their own thing like they do at The Roundhouse. The last thing SXSW needs is iTunes and pop stars cramming themselves into a festival that is already overcrowded and was originally designed for up-and-coming artists to showcase their talents and possibly get deals and/or expand their audience. There is a place for the iTunes Festival in the U.S., but SXSW ain’t it.

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