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AOL Boosts Video Reach with Microsoft Distribution Pact

AOL has reached a broad video-distribution deal with Microsoft, with content to be available across MSN and other Microsoft properties starting this summer.

Terms of the deal were not disclosed. Video programming from AOL brands will be available on MSN and Bing apps for Windows and Windows Phone.

Microsoft has its own licensed and original video programming, and AOL and Microsoft compete against each other for digital ad dollars. But from Microsoft’s perspective, the addition of AOL content “will improve our ability to delight our customers,” said Scott Ferris, GM of emerging media and video advertising.

SEE ALSO: AOL Launches Free Streaming Movies in Pact with Miramax

AOL will distribute a subset of its library of nearly 900,000 video assets to Microsoft video platforms. That includes all 15 AOL On channels and its 2014 slate of original series, which the company will announce next week at the Digital Content NewFronts. Additionally, content covered under the pact includes video from AOL-owned brands HuffPost Live, TechCrunch and Moviefone, as well as from partners including ESPN, TMZ, Rachel Ray and Martha Stewart.

AOL’s video views have increased nearly 75% in the last year, and the “sheer scale of Microsoft’s network will help us reach a massive new audience and continue our climb,” AOL Video president Ron Harnevo said. MSN has an audience of nearly 450 million unique visitors worldwide each month.

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