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A+E’s History Launches Paid Game Apps for Kids Under ‘Planet H’ Brand

A+E NetworksHistory is hoping to get kids interested in learning about topics ranging from ancient Egypt to the American Revolutionary War — and capture incremental revenue — with Planet H, a new initiative that will initially comprise a series of animated game apps.

Planet H is kind of a “History Junior” brand, targeting kids ages 7-11 with games and content that let them explore historical topics and eras through play.

“There is a void in the marketplace around high-quality, historically inspired content that is dynamic and engaging for kids,” said Dan Suratt, A+E’s EVP of digital media and brand and content licensing.

The first products under the Planet H banner are mobile games, but according to Suratt the brand could expand to encompass an array of content and products.

The cabler has launched two games, priced at $2.99 each: “Empire Run,” in which kids race through several of the world’s great empires, and “Frontier Heroes,” which includes mini-games set in different eras of American history. The games are available for iOS, Android and Amazon Kindle Fire platforms. A third game is slated to will follow later this year, with additional releases in 2015.

History’s digital team developed “Empire Run” and “Frontier Heroes” with RED Games, a division of RED Interactive Agency (whose backers include WME). RED Games previously helped produce the “Battle of the Beards” game for A&E’s “Duck Dynasty.”

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