’12 Years a Slave’ Gets Oscar Bump on Digital HD

Best Picture winner was already selling strong in early home-video window

The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering.

Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, an increasingly popular two-week period prior to the start of the traditional home-video window for electronic sell-through across platforms ranging from iTunes to Comcast Xfinity.

The studio described “Slave” as Fox’s highest converting title ever, second only to “The Wolverine” in terms of sales through two weeks in the Digital HD window. A more direct comparison for the studio comes from another multi-Oscar winner last year, “Life of Pi,” which was trending 41% behind where “Slave” is now at the same point in the sales cycle.

While pre- and post-Oscar buzz does its own heavy lifting, “Slave” was likely helped along by a coordinated marketing strategy to raise awareness for its Digital HD availability across TV, online and social media, not to mention significant promotion on the home pages of participating EST storefronts.

“Slaves” made its debut on DVD and Blu-Ray on Tuesday.

More Film

  • George RR Martin

    George R.R. Martin Developing Animated 'Ice Dragon' Movie With Warner Bros.

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Helen Hunt Ana de Armas John

    Helen Hunt, Ana de Armas, John Leguizamo Join Tye Sheridan's 'Night Clerk'

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Idris Elba Hunchback of Notre Dame

    Idris Elba to Star in and Direct 'Hunchback of Notre Dame' for Netflix

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Jay Ryan It Chapter Two

    'It: Chapter Two' Casts Jay Ryan as Adult Ben

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Dan Lin Warner Bros

    Warner Bros. Re-Signs 'It,' 'Lego Movie,' 'Sherlock Holmes' Producer Dan Lin

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Transilvania Film Fest Brings Tech Trends

    Transilvania Film Fest Brings Tech Trends Into Focus

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

  • Luc Besson

    EuropaCorp Stock Drops in Wake of Rape Allegation Against Luc Besson

    The halo of a Best Picture Oscar win extends even to the relatively new Digital HD release window, as “12 Years a Slave” is discovering. Twentieth Century Fox Home Entertainment reported a 200% increase in post-Oscar Monday sales for the Oscar versus week-ago figures. Sales were already strong since “Slave” arrived Feb. 18th on Digital HD, […]

More From Our Brands

Access exclusive content