Twitter Hires YouTube Exec as Head of TV and Video

Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company.

Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling ads against that content, according to Twitter.

Singh, who started Monday at Twitter as product director in charge of TV and video, reports to VP of revenue products Kevin Weil. Singh also will work with Glenn Brown, senior director of Twitter Amplify, the company’s ad program to let content producers sell sponsorships in promoted tweets, according to a rep.

SEE ALSO: Twittervision: How Video + Social Media Will Change Twitter (and Entertainment)

On the video front, Twitter has focused on building partnerships with broadcast and cable TV networks through the Amplify program. The social company, which went public last November, has signed pacts with the four big broadcasters, ABC, CBS, Fox and NBC, with ABC’s partnership kicking with the Oscars last week. Other Twitter Amplify media partners include ESPN, Turner Sports and the NBA, Viacom, BBC America, The Weather Channel, A+E Networks, Discovery Communications and Major League Baseball.

Twitter last year bought Vine, which had developed an app for posting six-second videos distributed on the social service.

At YouTube, Singh built AdWords for Video, a tool for advertisers to buy ad space on YouTube and third-party publishers in a TV-like fashion. He also helped develop TrueView, YouTube’s ad unit that gives users the option of skipping a preroll spot.

Most recently at YouTube, Singh was global head of partnerships for educational and family-oriented content. Before that, he was YouTube’s group product manager responsible for all advertiser-facing initiatives.

Singh came to YouTube through Google’s $3.1 billion acquisition of DoubleClick, which was completed in 2008.

More Digital

  • Courtesy of 8i

    Holographic Capture Startup 8i Plans to Lay Off Half of Its Staff

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • Sirius Logo

    SiriusXM Hit With Big Rate Hike by Copyright Royalty Board

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • Google Home Max

    Google Home Max Review: Want Some Bass With Those Smarts?

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • Erik Huggers Vevo

    Vevo CEO Erik Huggers Is Stepping Down

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • Facebook

    Facebook Adds Snooze Button to Mute Friends, Pages for 30 Days

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • vice_logo

    Disney Will Get More Vice After Acquiring 21st Century Fox's $70 Million Stake

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

  • Refinery29 - philippe-von-borries-justin-stefano

    Refinery29 Lays Off 34 Staffers in Latest Sign of Digital-Media Malaise

    Twitter has hired Baljeet Singh, a five-year YouTube veteran who led development of several key advertising projects for the Internet video site, to head up TV and video initiatives for the social-media company. Singh’s mandate: to bring more video to Twitter via partnerships with TV networks and other video producers, and develop new products for selling […]

More From Our Brands

Access exclusive content