Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel — previously SVP of video sales at AOL — as chief advertising officer and EVP of global sales.
Gabriel reports to Jason Krebs, head of sales at Maker Studios. In the newly created role, Gabriel is responsible for leading the MCN’s global sales strategy and growing worldwide ad revenue. At AOL, Gabriel led all sales and strategy efforts for the Internet media company’s video business. He also oversaw integration of the media sales side of Adap.TV, the programmatic video-ad platform AOL acquired last year for $405 million, with AOL’s video business.
“Charles is widely recognized as a thought leader in the online video space, with a proven track record of growing ad revenue and nurturing media talent,” Krebs said in announcing the hire.
Gabriel joined AOL in September 2010 through the acquisition of 5min Media, where he had been VP of sales. He previously worked as a business development exec at Broadband Enterprises, Indymac Bank and GE Money, a division of GE Consumer Finance.
“Digital is a medium that calls for storytelling and marketing that delivers a more personal and authentic experience for consumers, and Maker has created some of the most innovative entertainment content while redefining how content is consumed, engaged with and shared,” Gabriel said in a statement.
Disney acquired Maker Studios, one of the largest YouTube multichannel networks, in a deal worth up to $950 million this spring. The Mouse House is seeking to tap into younger online audiences, and aiming to use Maker to develop new content based on Disney brands.
In May, Maker launched Maker.tv, a proprietary video destination for monetizing content off YouTube, and announced a branded-content initiative, Labs@Maker, to match up creators and brands to co-produce content with Maker. The MCN boasts more than 6.5 billion monthly views and 450 million subscribers.