Digital studio Defy Media has hired Mark Gall, previously EVP of TV and digital ad sales for BBC America with two decades of experience in the biz, as chief revenue officer.
At Defy, formed last year by the merger of Alloy Digital and Break Media, Gall will lead sales across the company’s owned-and-operated brand portfolio, which focuses on 13-34 consumers. Gall replaces Eric Danetz, who was named publisher of Time Inc.’s Fortune in March.
At BBCA, Gall led North America, Canada and Latin America sales teams responsible for both cable and digital platforms. Prior to joining the cabler in 2007, he held senior-level positions at media companies including Weather Channel, Tribune Broadcasting, Discovery Communications and CNN.
Gall’s “deep experience working with clients across both traditional and digital media has provided him with a keen understanding of the challenges and opportunities in the current media environment,” Defy Media CEO Matt Diamond said in a statement. “His standout track record exemplifies both the energy and strategic foresight that will drive our business even further.”
Gall commented, “I’ve watched Defy Media’s impressive strides over the last year on both the programming front and in building a unique content network that is clearly unmatched in the marketplace.”
Defy Media’s investors including Viacom, ZelnickMedia, Lionsgate and ABS Capital. The company said its digital video properties reach about 155 million unique viewers who view more than 400 million videos monthly.
This fall, Defy Media plans to launch new programs including the second season of “Prank It FWD,” “Made Man’s Gentleman UP: A Mission To Be Better Men” and the ninth-annual “Smosh: Food Battle,” in which YouTube stars Ian Hecox and Anthony Padilla engage in one-upmanship about the best food in the world.