Warner Bros. Launches VOD Service for New Movies in Korea

Jersey Boys MOvie

SEOUL – Warner Bros. Korea is to launch a VOD service exclusively concentrating on films that have not had a theatrical release in the country.

The service will launch on all three of the major IPTV platforms in Korea, with “Blended” as the first title available on Oct. 16, followed by “Tammy” and Clint Eastwood’s “Jersey Boys.”

“This will be a chance for Korean audiences to download films that are not being given the opportunity to be released at theaters and it will also serve as an important distribution channel for films in a market which is seeing one of the fastest growth rate in the IPTV field,” said Kang Myeong-ku, head of Digital Distribution, Warner Bros. Korea.

Nara Kim of Warner Bros. Korea’s Digital Distribution Team told Variety that the service will begin with Warner titles only, but that it may extend to include movies from other major companies, notably Sony.

IPTV is growing rapidly in Korea, with the three major players — KT, Olleh TV and LG U+tv – now counting over 10 million subscribers and industry watchers forecasting that they will overtake conventional cable next year.

Theatrical releasing dominates the economic cycle for movies in Korea, and the value of the online market is currently estimated to be only a quarter of the theatrical box office. But that represents a significant comeback for the ancillary market after the almost complete elimination of the DVD business in 2009.

Film buying on the part of Korean distributors at last week’s Busan film market was driven in large measure by the expansion of the ancillary market.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Tenny says:

    There are three Big iptv / SK, Olleh, LG U+
    Not KT, Olleh, LG U+
    Please fix this.

More Digital News from Variety

Loading