Ratings Update: World Series Game 7 Draws 23 Million Viewers on Fox

UPDATE: In updated Nielsen nationals released Thursday afternoon, Game 7 of the World Series did a 6.6 demo rating and 23.52 million viewers — the second largest overall audience for a baseball game in 10 years. The only game to fare better since 2004 was the Game 7 in 2011 (St. Louis-Texas did 25.3 million).

The overall average for this year’s Fall Classic (13.8 million) is 7% below last year (14.9 million) but is better than both 2008 (13.6 million) and 2012 (12.7 million).

Among the entertainment programs, ABC’s “The Goldbergs” (2.2/7 in 18-49, 6.91 million viewers overall) and “Modern Family” (3.5/10 in 18-49, million viewers overall) were adjusted up by a tenth, but the net’s 10 p.m. drama “Nashville” was revised down a tick (1.4/4 in 18-49, 5.59 million viewers overall). In the same hour, CBS’ “Stalker” was revised upward (1.6/5 in 18-49, 7.36 million viewers overall), meaning what had been a demo draw in the prelims ended up going to “Stalker” by two tenths.

 

This year’s World Series matchup between the San Francisco Giants and Kansas City Royals didn’t generate much heat early, but audiences tuned in to the winner-take-all Game 7 on Wednesday, as Fox dominated the ratings race with some of its best non-NFL numbers in recent years.

In Nielsen’s metered-market overnights, the San Francisco Giants’ 3-2 victory to clinch their third World Series title in five years averaged a big 15.2 household rating/24 share — up 70% from Tuesday’s 8.9/14 for Game 6. The most recent Game 7 prior to this year had been in 2011, when the St. Louis Cardinals-Texas Rangers matchup produced a 16.2/28 in the overnights (the share was noticeably higher because the game was played on a Friday, when fewer people are watching television).

Fox needed a big Game 7 to avoid this becoming the lowest-rated World Series on record. In the overnights, this year’s San Francisco-Kansas City series averaged a 9.1/15 for its seven games — down 10% from last year’s six-game Boston-St. Louis series (10.0/16), but up 3% from the prior all-time low of 8.8/14 for the 2012 series between Texas and San Francisco.

Reliable demo and total-viewer estimates weren’t available for Game 7, but Fox’s stations averaged a 5.7 rating/17 share in adults 18-49 and 20.2 million viewers overall in primetime, with its final national averages expected to rise by about 10%. Fox drew more young adults in the prelims than the other major networks combined (5.7 to 5.2).

Wednesday is expected to rank as Fox’s top-rated night without an NFL game since Game 7 of the 2011 World Series.

Elsewhere, ABC ran second on the night in demos with Halloween episodes of its comedies “The Middle” (1.8/6 in 18-49, 6.9 million viewers overall), “The Goldbergs” (2.1/6 in 18-49, 6.8 million viewers overall), “Modern Family” (3.4/10 in 18-49, 9.7 million viewers overall) and “Black-ish” (2.7/8 in 18-49, 7.7 million viewers overall). While “The Middle” and “Goldbergs” were at season-low levels, “Modern Family” was about average and “Black-ish” was up from its prior two outings. “Nashville” closed out the night well (1.5/4 in 18-49, 5.6 million viewers overall), matching its season high and tying for the broadcast drama lead in the 10 o’clock hour in 18-49; the soap hasn’t done a higher 18-49 rating since last December.

At CBS, “Survivor” (2.2/7 in 18-49, 9.0 million viewers overall) was in line with its two most recent performances, but “Criminal Minds” was on the low side (2.3/6 in 18-49, 10.3 million viewers overall) and “Stalker” hit its low (1.5/5 in 18-49, 7.3 million viewers overall), down two ticks from last week and tying with “Nashville.”

NBC aired an original “The Mysteries of Laura” (1.2/4 in 18-49, 7.5 million viewers overall), which was down a tick to its low, followed by repeats of “Law & Order: SVU” (0.9/3 in 18-49, 4.6 million viewers overall) and “Chicago PD” (0.8/2 in 18-49, 4.0 million viewers overall).

CW had a good night, with both “Arrow” (1.0/3 in 18-49, 2.8 million viewers overall) and “The 100” (0.6/2 in 18-49, 1.9 million viewers overall) rising week to week.

Preliminary 18-49 averages for the night: Fox, 5.7/17; ABC, 2.2/6; CBS, 2.0/6; NBC and Univision, 1.0/3; CW, 0.8/2; Telemundo, 0.5/2.

In total viewers: Fox, 20.2 million; CBS, 8.9 million; ABC, 7.1 million; NBC, 5.4 million; Univision, 2.7 million; CW, 2.3 million; Telemundo, 1.3 million.

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