Ratings: Promising Start for CW’s ‘Jane the Virgin’

UPDATE: In updated nationals released Tuesday afternoon by Nielsen, CW’s “Jane the Virgin” mostly held at its preliminary rating: a 0.6/2 in 18-49 and 1.61 million viewers overall. It did drop slightly in adults 18-34 (to 0.5/2).

NBC’s “The Voice” (4.0/11 in 18-49, 13.28 million viewers overall) and ABC’s “Dancing With the Stars” (2.0/6 in 18-49, 12.74m) both gained a tick in 18-49, while CBS’ “The Big Bang Theory” (4.5/14 in 18-49, 15.32 million viewers overall) and ABC’s “Castle” (1.9/6 in 18-49, 9.17 million viewers overall) came down a tenth.

 

The CW’s comedy-drama “Jane the Virgin opened to promising numbers on Monday, a night that saw continued solid numbers for Fox’s “Gotham” and CBS’ “Scorpion.”  NBC won as usual among the Big Four in demos, as “The Voice” and “The Blacklist” both grew week to week.

According to preliminary “live plus same-day” estimates from Nielsen, the critically admired “Jane the Virgin” averaged a 0.6 rating/2 share in adults 18-49 and 1.6 million viewers overall, virtually matching its demo lead-in from “The Originals” (0.7/2 in 18-49, 1.3 million viewers overall) and building on the second-year vampire drama in total viewers. “Jane” held its 18-49 and total-viewer audience in its second half-hour — always a good sign for a new show, especially one that’s offbeat.

While these aren’t great numbers, it’s worth remembering that CW has struggled on Mondays in recent years, so getting solid results with young shows that have the potential to grow is a good sign. “Jane the Virgin” gave the net its best Monday-at-9 performance in both 18-49 and women 18-49 (0.7/2) since December 2012 and its largest overall audience since February 2012.

And for the night, this marked CW’s best Monday in 18-49 in nearly two years (0.6), and its best in total viewers in nearly three years (1.5 million).

(Note that in St. Louis, the Rams’ game on “Monday Night Football” aired on the CW station, so its numbers could be slightly revised.)

Elsewhere, NBC’s “The Voice” (3.9/11 in 18-49, 13.0 million viewers overall) grew 8% over its week-ago prelim score (3.6) and was 3% higher than the show’s updated final rating of last week (3.8). It again was the broadcast leader in three of its four half-hours, peaking with a 4.3/11 in 18-49 at 9:30.

And at 10 p.m., “The Blacklist” (2.8/8 in 18-49, 9.8 million viewers overall) was again the No. 1 drama of the night in 18-49, rising 8% from last week (2.6) to match its high since its premiere. “Blacklist” is also projected to remain the night’s top drama in 18-49 and total viewers in Live +7 numbers (see below).

Fox’s “Gotham” (2.4/7 in 18-49, 6.2 million viewers overall) was down a smidge from last week but continues to perform well leading off the night — building in its second half-hour too (2.5 at 8:30 vs. 2.3 at 8). And “Sleepy Hollow” (1.7/5 in 18-49, 4.8 million viewers overall) matched its week-ago score.

At CBS, “The Big Bang Theory” (4.6/14 in 18-49, 15.6 million viewers overall) was up a tick, and its 8:30 p.m. repeat did about the same as last week.”Big Bang” was again the night’s No. 1 scripted program in key demos and No. 1 overall in total viewers.

(The CBS station in San Francisco carried the 49ers’ game on “Monday Night Football,” so this opening-hour numbers could be revised.

Scorpion” followed at 9 p.m. (2.4/6 in 18-49, 11.5 million viewers overall), down a tenth from last week but still a solid performer for the net — and Monday’s most-watched drama on any network in same-night viewing. “NCIS: Los Angeles” closed things out steady (1.6/5 in 18-49, 9.1 million viewers overall), rising 33% above last year’s “Hostages” in the timeslot (1.2).

ABC held pretty steady with its combo of “Dancing With the Stars” (1.9/5 in 18-49, 12.5 million viewers overall) and “Castle” (2.0/6 in 18-49, 9.3 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 3.5/10: CBS, 2.6/7; Fox, 2.0/6; ABC, 1.9/5; Univision, 1.1/3; CW, 0.6/2; Telemundo, 0.5/1.

In total viewers: NBC, 11.9 million; ABC, 11.5 million; CBS, 11.4 million; Fox, 5.5 million; Univision, 2.8 million; Telemundo, 1.3 million.

TOP MONDAY SHOWS IN
LIVE + 7 PROJECTIONS
(as provided by the networks)

Adults 18-49 rating
1.  The Big Bang Theory (CBS)                       6.7
2.  The Voice (NBC)                                       4.9
3.  The Blacklist (NBC)                                  4.7
4.  Gotham (Fox)                                          4.3
5.  Scorpion (CBS)                                        3.8

Total viewers in millions
1.  The Big Bang Theory (CBS)                     20.5
2.  The Blacklist (NBC)                               16.0
3.  Scorpion (CBS)                                      15.8
4.  The Voice (NBC)                                     15.3
5.  Castle (ABC)                                          15.0

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