Emmy Awards Ratings
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UPDATE: In updated, fast national results from Nielsen released mid-day Tuesday, the “66th Primetime Emmy Awards” averaged a 4.2 rating in adults 18-49 and 15.6 million viewers overall. This is the second largest overall audience of the past eight years (behind only last year’s 17.8 million) and matches the second best demo score in seven years.

The Emmys topped the combined Big Four competition in both adults 18-49 (4.2 to 4.1) and total viewers (15.6 million to 13.8 million).

 

 

Despite airing on a Monday for the first time in nearly 40 years, the Primetime Emmy Awards delivered strong ratings for NBC last night, coming in lower than last year’s football-boosted affair as expected but still delivering the kudocast’s second best overnight number in eight years.

According to Nielsen metered-market overnights, the Seth Meyers-hosted Emmy Awards netted a 10.9 household rating/18 share from 8 to 11 p.m., down 10% from last year’s 12.1/19 on CBS. Versus the most recent Emmys that did not benefit from an NFL lead-in, last night’s telecast was up 14% (10.9/18 vs. 9.6/15 from 8-11 p.m. on Sunday, Sept. 23, 2012 on ABC).

The Peacock out0rated the other Big Four networks combined: CBS (3.3/5), ABC (3.2/5) and Fox (3.2/5). And this is NBC’s highest-rated Monday overnight rating (excluding Olympics) since its 2007 telecast of the Golden Globes.

Last year’s Emmys benefited from airing in the show’s traditional mid-September Sunday timeslot on CBS, and also followed a highly rated NFL game; however, it also had to go up against a highly rated NFL game that night on NBC. It ended up averaging a 4.9 rating/13 share in adults 18-49 and 17.76 million viewers overall — some of the best numbers in years.

More reliable, time zone-adjusted preliminary estimates from Nielsen will be available later Tuesday morning.

In the fast-affiliate results, the “66th Annual Primetime Emmy Awards” averaged a 3.8 rating/12 share in adults 18-49 and 13.8 million viewers overall from 8 to 11 p.m. — though these numbers don’t include live viewing in the West.

Elsewhere, the Emmys had surprisingly little impact on the night’s firstrun broadcast series. The top draws in young adults were Fox’s “MasterChef” (2.0 rating/7 share in adults 18-49 and 5.3 million viewers overall) and “Hotel Hell” (1.6/5 in 18-49, 3.9 million viewers overall), with the former steady and the latter up a tick to match its summer high.

CBS’ “Under the Dome” (1.4/4 in 18-49, 6.6 million viewers overall) was the night’s top scripted program, but was down a tenth to its low. In the same hour, ABC’s “Mistresses” (0.9/3 in 18-49, 3.2 million viewers overall) was up a tenth from its low of last week.

Earlier for ABC, “Bachelor in Paradise” held steady (1.3/4 in 18-49, 4.6 million viewers overall).

 

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