‘Unbroken’ Unseats ‘The Interview’ as Top TV Ad Spend

'Unbroken' Unseats 'The Interview' Top TV

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Unbroken” returned to the top ad-spend spot, unsurprisingly ousting “The Interview” with an estimated outlay of $11 million over 1,693 national airings on 50 networks led by Cloo and USA Network.

Second on the list is newcomer “American Sniper,” which posted an estimated spend of $7.4 million across 713 national airings on 45 networks led by VH1 and MTV. “The Hobbit: The Battle of the Five Armies” hung on in third place with an estimated $6.5 million spent across 951 national airings on 47 networks led by MTV and Comedy Central.

The bottom of the list was filled by another pair of debut spots. “The Wedding Ringer” placed fourth with an estimated $5.6 million buying 659 national airings on 32 networks led by MTV and Comedy Central, while “Annie” rounded out the list at fifth with $45 million spent across 1,116 national airings on 31 networks led by Nick and Nick Toons.

The obvious exclusion is last week’s chart leader, “The Interview,” which was pulled from rotation after a total estimated TV ad spend of $21.06 million.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$11M – Unbroken

Unbroken
Online Activity: 1.39% within the movie category*
National Airings: 1,693
Networks: 50
Most Aired On: Cloo, USA Network
Creative Versions: 23
Est. Lifetime TV Spend: $31.5M
Studio: Universal Pictures
Started Airing: 11/20/14

$7.4M – American Sniper

American Sniper
Online Activity: 10.75% within the movie category*
National Airings: 713
Networks: 45
Most Aired On: VH1, MTV
Creative Versions: 14
Est. Lifetime TV Spend: $10.8M
Studio: Warner Bros.
Started Airing: 12/05/14

$6.5M – The Hobbit: The Battle of the Five Armies

The Hobbit: The Battle of the Five Armies
Online Activity: 11.40% within the movie category*
National Airings: 951
Networks: 47
Most Aired On: MTV, Comedy Central
Creative Versions: 31
Est. Lifetime TV Spend: $36.8M
Studio: Warner Bros.
Started Airing: 11/15/14

$5.6M – The Wedding Ringer

The Wedding Ringer
Online Activity: 0.77% within the movie category*
National Airings: 659
Networks: 32
Most Aired On: MTV, Comedy Central
Creative Versions: 9
Est. Lifetime TV Spend: $5.8M
Studio: Sony Pictures
Started Airing: 12/14/14

$4.6M – Annie

Annie
Online Activity: 2.61% within the movie category*
National Airings: 1,116
Networks: 31
Most Aired On: Nick, Nick Toons
Creative Versions: 38
Est. Lifetime TV Spend: $18.4M
Studio: Sony Pictures
Started Airing: 11/17/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/15/2014 and 12/21/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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