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‘Unbroken’ Surges to Top TV Ad Spend Spot

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Unbroken” rose from the fifth spot last week to the No. 1 spot this week with an estimated $9.3 million spent on 798 national airings across 37 networks led by FX and Cloo.

Meanwhile, last week’s leader, “The Hobbit: The Battle of the Five Armies,” fell from first to last, with an estimated $5.5 million spent on 876 national airings across 49 networks led by MTV and Comedy Central.

Newcomer comedy “The Interview” debuted at No. 2 with an estimated $7.6 million spent on 845 national airings across 31 networks led by TruTV and Comedy Central, displacing “Exodus: Gods and Kings,” which remained in the top 5 but fell to third place (from second last week) with an estimated $7.1 million spent on 1,227 national airings across 51 networks led by ESPN and MTV.

Night at the Museum: Secret of the Tomb” fell to fourth (from third last week) with an estimated $5.6 million spent on 983 national airings across 38 networks led by Nick and Nick Toons.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$9.3M – Unbroken

Unbroken
Online Activity: 0.95% within the movie category*
National Airings: 798
Networks: 37
Most Aired On: FX, Cloo
Creative Versions: 11
Est. Lifetime TV Spend: $14.3M
Studio: Universal Pictures
Started Airing: 11/20/14

$7.6M – The Interview

The Interview
Online Activity: 0.73% within the movie category*
National Airings: 845
Networks: 31
Most Aired On: truTV, Comedy Central
Creative Versions: 10
Est. Lifetime TV Spend: $12.2M
Studio: Sony Pictures
Started Airing: 06/11/14

$7.1M – Exodus: Gods and Kings

Exodus: Gods and Kings
Online Activity: 2.12% within the movie category*
National Airings: 1,227
Networks: 51
Most Aired On: ESPN, MTV
Creative Versions: 31
Est. Lifetime TV Spend: $28.9M
Studio: Twentieth Century Fox
Started Airing: 10/29/14

$5.6M – Night at the Museum: Secret of the Tomb

Night at the Museum: Secret of the Tomb
Online Activity: 0.38% within the movie category*
National Airings: 983
Networks: 38
Most Aired On: Nick, Nick Toons
Creative Versions: 15
Est. Lifetime TV Spend: $15M
Studio: Twentieth Century Fox
Started Airing: 11/10/14

$5.5M – The Hobbit: The Battle of the Five Armies

The Hobbit: The Battle of the Five Armies
Online Activity: 6.23% within the movie category*
National Airings: 876
Networks: 49
Most Aired On: MTV, Comedy Central
Creative Versions: 20
Est. Lifetime TV Spend: $24.6M
Studio: Warner Bros.
Started Airing: 11/15/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/01/2014 and 12/07/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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