Ratings: Quiet Start for NBC’s ‘People Magazine Awards’

NBC’s inaugural telecast of the “People Magazine Awards” produced modest ratings on Thursday, a night dominated among the broadcast nets by CBS, whose “The McCarthys” held up pretty well behind the lowest-rated “Two and a Half Men” to date.

According to affiliate-based preliminary national estimates from Nielsen, CBS was the top broadcaster in each half-hour behind top shows “The Big Bang Theory” (2.3/8 in 18-49, 10.7 million viewers overall for its repeat) and “Mom” (2.3/8 in 18-49, 10.1 million viewers overall). Despite a much smaller lead-in one week earlier (3.9 in 18-49), “Mom” was down just 0.3 and retained all of its “Big Bang” lead-in.

The Eye then fell off more than usual with “Two and a Half Men” (1.9/6 in 18-49, 8.9 million viewers overall), which was down 0.4 week-to-week to a season low, but rookie “The McCarthys” followed (1.6/5 in 18-49, 7.1 million viewers overall) and matched its week-earlier delivery and held a best-yet 84% of its lead-in (pending updates). Also steady week-to-week was 10 p.m. drama “Elementary” (1.4/5 in 18-49, 7.7 million viewers overall).

(Note that unlike recent weeks when CBS aired the night’s NFL Network telecast in the local markets involved and saw its preliminary numbers shrink in the nationals, it figures to hold up better this time around. The net aired the game only in the tiny Jacksonville market, so not much change is expected.)

At NBC, “The Biggest Loser” (0.9/3 in 18-49, 3.8 million viewers overall) was down 0.2 from last week but still edged out ABC’s “The Taste.” The weight-loss show was followed by “The People Magazine Awards” (0.8/3 in 18-49, 3.7 million viewers overall, pictured), which also beat ABC’s low-rated programming in the time period and fared better in demos than CBS’ telecast of the “Hollywood Film Awards” (0.5/2 in 18-49, 4.10 million viewers overall) in November.

Fox aired repeats of “Bones” at both 8 (0.8/3 in 18-49, 3.6 million viewers overall) and 9 (0.8/3 in 18-49, 3.8 million viewers overall), with these numbers subject to revision in the nationals due to a pre-emption for NFL action in the Nashville market.

ABC’s “The Taste” (0.8/3 in 18-49, 3.1 million viewers overall) matched its low demo score of the previous week, and was followed by an encore of “How to Get Away With Murder” (0.6/2 in 18-49, 2.5 million viewers overall).

CW aired the special “iHeart Radio Jungle Ball” (0.6/2 in 18-49, 1.8 million viewers overall) and a repeat of “Whose Line Is It Anyway” (0.4/1 in 18-49, 1.1 million viewers overall).

Preliminary 18-49 averages for the night: CBS, 1.8/6; Univision, 1.0/3; NBC, 0.9/3; Fox, 0.8/3; ABC, 0.7/2; CW, 0.6/2; Telemundo, 0.5/2.

In total viewers: CBS, 8.7 million; NBC and Fox, 3.7 million; ABC, 2.9 million; Univision, 2.5 million; CW, 1.7 million; Telemundo, 1.3 million.

 

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