“Jason is a terrific marketing strategist and a valuable leader of the company. I am delighted to recognize his innovation, hard work and success with this promotion,” Ortenberg said in a statement.
Cassidy has led the marketing efforts for every Open Road Films property since the company’s inception in 2011, including “The Nut Job,” “Chef” and “End of Watch.”
The CEO also named Kaitlyn Vowels, formerly of Paramount Pictures, as senior vice president of creative advertising. Vowels spent seven years at Paramount overseeing creative advertising campaigns and led the branding of Paramount’s 100th Anniversary. She will now oversee the creative advertising department and report to Cassidy.
“I am thrilled to join the talented team at Open Road Films,” Vowels aid in a statement. “Jason and the marketing team are at the top of their game and I am excited to dive in.”
At Paramount, Vowels oversaw the development of creative advertising materials for “Justin Bieber: Never Say Never,” “Young Adult” and James Cameron’s 3D re-release of “Titanic.”