The move should provide Yekra’s founders with an important asset as they look to grow its service and compete with a growing number of streaming services.
Doctorow is one of the founders of the Digital Entertainment Group, an org focused on growing Hollywood’s homevideo business. He launched Random Media last year to produce and acquire films and other programming primarily for the home entertainment market.
Yekra’s board also includes company chairman and CEO Lee Waterworth, Allegiant Air chairman and CEO Maury Gallagher and private investor Seamus O’Brien.
“With a career spanning more than three decades, Eric Doctorow has an unprecedented track record of managing home entertainment organizations,” Waterworth said, adding that “his passion for helping worthwhile entertainment content find its intended audience makes him an ideal addition to the Yekra board.”
Doctorow said he was impressed with how Yekra had used its platform to release films like “Sirius” and “Thrive: What On Earth Will it Take?” ““There are a lot of exciting opportunities on the horizon for Yekra,” he said.
Yekra, which raised $3 million last year, launched in Los Angeles late 2011 and uses its AffiliateConnect technology to let producers set up exclusivity windows for their movies across a variety of Internet affiliates, including Netflix and Hulu Plus, and target audiences that might be more interested in a certain title. The company has its own video player through which filmmakers can sell or rent their movies.