Bay has held positions as senior editor, The Huffington Post, L.A. and special correspondent and host, Bloomberg TV. She has co-anchored ABC News’ Good Morning America/Sunday, CNN’s Moneyline News Hour, and has hosted and produced CNN’s long-form program, Pinnacle.
Her selection as director follows a national search across the private sector and academia.
“Her leadership will help our innovative school aggressively continue our path of creating – and defining – the digital future,” said USC Annenberg dean, Ernest J. Wilson III.
In fall 2014, the school will launch its new nine-month M.S. journalism program.
This new degree will correspond with the opening of USC’s 88,000-square-foot building called Wallis Annenberg Hall.
The building will feature a three-story media wall, as well as professional-quality video, radio and vodcast studios and a digitally converged media center for the school’s student-run online, broadcast television, documentary and radio news outlets and PR agency.
Bay will start the position in July.