Warner in Digital Link Up With India’s Lukup

'Gravity' among titles to be offered

MUMBAI — Bangalore-based digital content platform Lukup Media has partnered with Warner Bros. Digital Distribution to launch an as-yet-unnamed on-demand channel in India.

The service, which will become available from February, will offer recent hits such as “Gravity” (pictured) and “The Hobbit: The Desolation of Smaug,” as well as more than 200 films and television series from the Warner library.
The channel will be available via a new product called ‘Lukup Player’ that hooks up to existing set top boxes.
“Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.’ digital strategy,” said Chris Dyde, senior VP, international licensee markets, Warner Bros. Home Entertainment Group. “With Lukup Media [we] will see a fantastic selection of both new and library movies offered to viewers in India.”
Lukup currently offers a Bollywood hits channel, mainly with titles from the Reliance library, a cookery channel and a TED talk channel. 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. not india says:

    Must you get Hollywood to India,what are you trying to Bollywood in USA?
    cancel this deals

More Biz News from Variety