Warner Bros. Digital Marketing Chief to Exit Studio (EXCLUSIVE)

Warner Bros. is losing its digital marketing guru.

After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named.

As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, production, publicity, social media, online media, promotional applications and games.

During his time at the studio, he has worked on more than 250 film marketing campaigns, including such films as “Godzilla,” “Gravity,”  “The Great Gatsby,” “The Lego Movie” and the “Harry Potter” franchise.

“Michael has had an incredible run,” Warners said in a statement, “While we are sad to see him go, we share his excitement for new endeavors in the future and wish him great success.”

Tritter began his tenure in 1996, helping to build some of the earliest online film sites for Warner Bros., including “Space Jam.” He’s run the digital marketing division for the past six years., switching coasts to Los Angeles when the domestic and international marketing were combined under Sue Kroll, president of worldwide marketing and international distribution.

Among the innovations Tritter brought to WB’s campaigns were groundbreaking digital and viral campaigns for “Inception and “Dark Knight Rises,” in addition to an integrated cross-media campaign for “Man of Steel” that reached across TV, outdoor and digital.

Tritter grew up in New York City and is a graduate of Oberlin College.

More Biz

  • U.S. Capitol

    Senate Democrats Close to Majority on Vote to Restore Net Neutrality Rules

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • Upright Citizens Brigade Marches in to

    Upright Citizens Brigade Marches in to Help Madison Avenue

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • Pete Ganbarg

    Atlantic Records Names Pete Ganbarg President of A&R

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • China's iQIYI Takes Further Step to

    China's iQIYI Takes Further Step Toward IPO (Report)

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • Leah Remini Scientology A&E

    Leah Remini Defends Paul Haggis, Suggests Scientology May Be Behind Misconduct Claims

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • Killer Content Blasts Weinstein Co. Sale

    Killer Content Blasts Weinstein Co. Sale Process and 'Optical Rebranding' Effort

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

  • Alex Pall, left, and Andrew Taggart,

    Merriweather Post Pavilion’s Roof Collapses

    Warner Bros. is losing its digital marketing guru. After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named. As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, […]

More From Our Brands

Access exclusive content