Michael Tritter WB
Charley Gallay/Getty Images

Warner Bros. is losing its digital marketing guru.

After 18 years at the Burbank-based studio, Michael Tritter is exiting to pursue other endeavors, the company confirmed. No replacement has been named.

As SVP of interactive marketing, Tritter has overseen all parts of Warner Bros. digital campaigns for its theatrical film releases, as well as online creative, production, publicity, social media, online media, promotional applications and games.

During his time at the studio, he has worked on more than 250 film marketing campaigns, including such films as “Godzilla,” “Gravity,”  “The Great Gatsby,” “The Lego Movie” and the “Harry Potter” franchise.

“Michael has had an incredible run,” Warners said in a statement, “While we are sad to see him go, we share his excitement for new endeavors in the future and wish him great success.”

Tritter began his tenure in 1996, helping to build some of the earliest online film sites for Warner Bros., including “Space Jam.” He’s run the digital marketing division for the past six years., switching coasts to Los Angeles when the domestic and international marketing were combined under Sue Kroll, president of worldwide marketing and international distribution.

Among the innovations Tritter brought to WB’s campaigns were groundbreaking digital and viral campaigns for “Inception and “Dark Knight Rises,” in addition to an integrated cross-media campaign for “Man of Steel” that reached across TV, outdoor and digital.

Tritter grew up in New York City and is a graduate of Oberlin College.

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more
Comments 2