Shaadi Ke Side Effects

LONDON — California headquartered mobile content provider Vuclip has signed a deal with Indian studio Balaji Motion Pictures to make available Balaji’s entire Bollywood library available to subscribers.

Titles include “Main Tera Hero,” “Ragini MMS 2” and “Shaadi ke Side Effects” (pictured) as well as 1,000 hours of Balaji-produced soaps in Tamil, Telugu, Malayalam and Hindi.

Vuclip has some 120 million subscribers, mainly in emerging markets like India, Southeast Asia, the Middle East and South America, where phones are the top screens for consuming mobile content.

In these markets content is charged to subscribers’ mobile bills and then shared by the operator — Airtel in India — with Vuclip. Vuclip employs a transcoding technology where consumers even in low data areas are able to access content without buffering.

Since inception in 2008, Vuclip has attracted more than $40 million in investment from outfits including U.S. venture capital firms New Enterprise Associates and Jafco Ventures and Singapore’s SingTel Innov8.

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