Vuclip Strikes Bollywood Content Deal With Balaji

Shaadi Ke Side Effects

LONDON — California headquartered mobile content provider Vuclip has signed a deal with Indian studio Balaji Motion Pictures to make available Balaji’s entire Bollywood library available to subscribers.

Titles include “Main Tera Hero,” “Ragini MMS 2” and “Shaadi ke Side Effects” (pictured) as well as 1,000 hours of Balaji-produced soaps in Tamil, Telugu, Malayalam and Hindi.

Vuclip has some 120 million subscribers, mainly in emerging markets like India, Southeast Asia, the Middle East and South America, where phones are the top screens for consuming mobile content.

In these markets content is charged to subscribers’ mobile bills and then shared by the operator — Airtel in India — with Vuclip. Vuclip employs a transcoding technology where consumers even in low data areas are able to access content without buffering.

Since inception in 2008, Vuclip has attracted more than $40 million in investment from outfits including U.S. venture capital firms New Enterprise Associates and Jafco Ventures and Singapore’s SingTel Innov8.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading