Joint venture aimed at Spanish-language market in the U.S. to bow Feb. 27
Univision Communications, Inc. and Variety Media are teaming up to launch “Variety Latino–Powered by Univision,” a joint venture announced Monday that will focus on providing Spanish speakers across the U.S. with unparalleled coverage of all aspects of the global entertainment industry.
The content will be available via VarietyLatino.com, as well as across Univision’s digital platforms, TV networks and local stations. The venture is slated to launch Feb. 27 and will be introduced the industry at an event in Los Angeles that day.
Addressing two of Latinos’ hottest passion points – show business and celebrities – the multiplatform co-branded offering expands Univision’s 360-degree strategy of providing the Univision experience everywhere its audience is.
“I am proud that Variety, an iconic brand in entertainment, is partnering with the most powerful voice for Hispanic content in America to deliver in-depth coverage and access to the biggest stories in the world of entertainment, all day on every device,” said Michelle Sobrino, publisher of Variety. “And as the first Hispanic publisher of Variety, I am gratified to be part of an organization that continues to break ground in its coverage of the industry.”
“This partnership brings together two trusted brands,” said Isaac Lee, president of news for Univision Communications and CEO of Fusion. “No one knows show business better than Variety, and no other media company can even come close to Univision’s undisputed ability to connect with and engage Hispanic audiences.”
Univision and Variety Media currently collaborate on a multiplatform entertainment segment for the Univision television network’s top-rated newsmagazine “Primer Impacto.”
This media alliance will launch in time for the 2014 Academy Awards and will offer the most comprehensive coverage of the event in Spanish.