In an attempt to centralize consumer products and licensing across NBCUniversal, Universal Partnerships & Licensing president Stephanie Sperber’s role will be broadened to include consumer products from Sprout and the larger NBC network. Sperber and her division currently oversee digital games licensing, retail and film promotions and worldwide consumer products for Universal Pictures.
“Stephanie and her team have done a terrific job of maximizing opportunities for Universal brands,” said Universal Filmed Entertainment Chairman Jeff Shell in a statement. “Unifying our consumer products efforts under UP&L will bring scale and impact with licensees and retailers to benefit all of our film and TV properties.”
Universal cited the success of “Despicable Me 2″ licensing and gaming programs as part of the reason for this development. Included in the broadening, UP&L will also take on “The Biggest Loser,” “The Tonight Show Starring Jimmy Fallon,” and the new NBC line-up as well as kidvid channel Sprout.
“Integrating Sprout and NBC Entertainment content with our Universal film slate and library titles provides broad and compelling content to licensees around the world,” said Sperber. “I look forward to strategically developing both traditional consumer products and multi-platform digital gaming opportunities with our partners and with retail.”
Coming up, UP&L will have properties such as “Fast & Furious 7,” “Jurassic World” and “Pitch Perfect 2.”