UCLA and USC Announce 5th Annual Transforming Hollywood Conference

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UCLA School of Theater, Film and Television, USC Annenberg School of Communication and Journalism and USC School of Cinematic Arts announced Wednesday that they will team up once again for the fifth annual Transforming Hollywood: The Future of Television conference.

The event, presented by the Andrew J. Kuehn Jr. Foundation, will take place April 4 at UCLA’s James Bridges Theater, with Variety serving as a media sponsor.

Formerly known as Transmedia, Hollywood, the conference’s fifth installment has been given a new name and was created by UCLA TFT professor Denise Mann and USC provost professor of communication, journalism and cinematic art Henry Jenkins.

Each year, the conference gathers the biz’s creative and corporate decision-makers along with academics. The 2014 conference panelists will include Amazon Studios’ head of programming Joe Lewis, BET Networks CMO Vicky L. Free, Fullscreen CEO George Stompolos, Ivan Askwith, lead strategist for the “Veronica Mars” Kickstarter campaign, Machinima chairman, CEO and co-founder Allen DeBevoise and Belisa Balaban, SVP of alternative and live programming at Pivot. The panel will also feature the Internet content creators of “The Lizzie Bennet Diaries” and the comedy web series “The Misadventures of Awkward Black Girl” and “Little Horribles.”

Variety’s Editor-in-Chief of Digital Andrew Wallenstein will moderate “The Programmers of the Future in an Era of Cord-Cutters and Cord-Nevers” panel and the other three panels will be moderated by scholars from UCLA, USC and Northwestern. Panelists will focus on creators and programmers reinventing TV for the digital future, the re-imagination of TV consumption and indie TV.

Said Jenkins, “People who come to this conference will have front-line access to people who are helping to reshape what television will mean in the 21st century.”

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