‘Transformers,’ Marvel, ‘Star Wars’ Drive Hasbro 3rd Qtr Earnings

'Transformers,' Marvel, 'Star Wars' Drive Hasbro

Hasbro reported a 7% jump in third quarter revenue, Monday, with sales of “Transformers,” Marvel and “Star Wars”-related toys boosting earnings.

Overall, Hasbro generated $1.47 billion in revenue, and net income of $180.5 million, compared with $126.6 million, in the quarter that wrapped in September.

In its boys category, Hasbro saw sales surge 22% to $478.5 million. While a new animated series “Transformers: Robots in Disguise” won’t launch on Cartoon Network until next year from Hasbro Studios, “Transformers: Age of Extinction” was released by Paramount during Hasbro’s second quarter and crossed $1 billion at the worldwide box office helping boost interest in related toys. Toys based on Marvel’s “Captain America: The Winter Soldier” and “Guardians of the Galaxy” this summer were also popular, while Disney XD is introducing a new series, “Star Wars Rebels” this month, that includes a new line of playthings based on the long-running sci-fi franchise.

The boys category sold $335.8 million worth of toys during the second quarter, an increase of 32%, signaling the impact movies and TV shows can have on Hasbro’s bottomline.

For girls, “My Little Pony” drove a majority of the sales in the category, which was up 5% to $407.7 million. Furby is showing declines, while Barbie is down double digits, the company said.

Hasbro recently locked down a potentially lucrative licensing deal with Disney to produce dolls based on the company’s princesses and characters from “Frozen.” Mattel previously had the deal.

In other areas of the company, games were up 2% to $395.2 million, powered mostly by “Monopoly,” while preschool toys saw sales fall 7% to $188.5 million.

“Our third quarter results continued to reflect the momentum we are building in our franchise brands and key partner brands, the positive results of our investments globally and the benefits of leading with compelling content and storytelling,” said Hasbro chief Brian Goldner in a statement.

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