Viera is a familiar figure in Los Angeles, where she has been based for the past nine years as executive vice president – international production at Ausfilm, the Australian location attraction organization.
She also previously worked for an earlier version of Screen Queensland, the Pacific Film and Television Commission.
She joins at a time of upheaval within Screen Queensland, which last week let go interim CEO Jennie Hughes. Professor Peter Little had taken over the chairmanship and Hughes stood in as CEO late last year following the resignation of previous CEO Bryan Lowe, sparked by allegations of workplace bullying, charges which he denies.
“The Board was extremely impressed with Tracey’s highly relevant experience, her strong understanding of both the local and international screen industries and her ability to deliver results, which include playing an integral role in attracting over half a billion dollars in production investment to Australia during her time at Ausfilm,” Little said in a statement on behalf of Screen Queensland.
Ausfilm and Viera are credited with having helped bring Angelina Jolie’s “Unbroken,” now four weeks into shooting, to Queensland. In early 2014, New Line Cinema’s 3D Swayne Johnson vehicle San Andreas will start filming in Queensland.
Other significant recent productions in Queensland include “The Railway Man,” “Mystery Road” and “The Strange Calls,” as well as local productions “Secrets and Lies,” “Mako Series 2,” “Predestination” and “Bait 3D.”