Tom Hiddleston Shows Off Sinister Side at Super Bowl with Jaguar

British Villain-themed campaign also features Ben Kingsley and Mark Strong

Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong.

Jaguar has released a teaser for the 60-second commercial, set to air during the Big Game on Feb. 2.

SEE ALSO: Tom Hiddleston: ‘Thor’ Villain Loki Takes on Little Kids in Comedy Central Video

Jaguar’s “Rendezvous” campaign is meant to celebrate British villains in movies. Effort will promote the carmaker’s F-Type coupe, with a website already launched before the Super Bowl at BritishVillains.com.

Ad shop Spark 44 produced the marketing vehicle for Jaguar, its first Super Bowl campaign, that Tom Hooper directed and Alexandre Desplat scored. Both previously worked together on “The King’s Speech.”

“With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best villains in film,” Jaguar said in a statement. “This talent, coupled with the direction of Academy Award-winner director Tom Hooper, enables us to launch our campaign for the F-Type coupe in a manner that captures the new spirit of the entire brand inspired by our latest sports car.”

A 30-second version of the Super Bowl ad will air on cable networks throughout February.

The hashtag for the campaign is appropriately, #GoodtobeBad

SEE ALSO: Jaguar Land Rover Parks in ICM Partners’ Garage

http://youtu.be/ZFqaFu2maDg
Watch Kingsley and Strong’s teasers here:


More Biz

  • Amber Tamblyn Rose McGowan

    Amber Tamblyn Calls Out Rose McGowan for Golden Globes Tweet: 'This Is Beneath You'

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • Madison Square Garden, New York, AmericaNew

    Andrew Lustgarten Promoted to President of Madison Square Garden Co.

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • Bowery Ballroom

    Live Nation Forms New Venture With New York's Bowery Ballroom and Mercury Lounge

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • Warclow Bridge of Spies

    Amblin Partners Inks Exclusive Music-Publishing Deal With BMG

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • netflix-the-little-prince

    Mediawan Closes In on Acquisition of Dimitri Rassam's ON Kids & Family

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • Mark Hamill and Ted Cruz Get

    Mark Hamill and Ted Cruz Get in Net Neutrality-Related Twitter Fight

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

  • Sumner Redstone

    Sumner Redstone's Ex-Girlfriend Fights With Nurse For Access to Secret Tapes

    Tom Hiddleston has relished playing the bad guy in Marvel’s “Thor” and “The Avengers.” Now the British thesp gets to show off his villainous side in Jaguar’s Super Bowl spot, part of the automaker’s new ad campaign that features other sinister types Ben Kingsley and Mark Strong. Jaguar has released a teaser for the 60-second […]

More From Our Brands

Access exclusive content