Time Warner CEO: On-Demand To Fuel TV’s Fortunes

Jeff Bewkes On Demand TV the
Mathis Wienand/Getty Images

Time Warner’s top executive predicted Tuesday that the growing availability of top content on an on-demand basis would help media companies flourish in the years ahead.

“You have demand for the programming beginning on demand, not just here but around the world, which is bringing billions more viewers into the process,” said Jeff Bewkes, who has served as CEO of the media conglomerate for about six years. “It is absolutely the golden age of video programming.”

According to Bewkes, video-on-demand rights have been established at the majority of cable and satellite distributors. The key now, he said, is to make the programming easier for consumers to access.

“The beauty of on-demand is you have everything. The problem you have is, ‘It’s too much. How do I get to it?’ That becomes the next piece for such a valuable set of rights and good programming. The big part of it is it’s been paid for, it’s available. The small part is that it’s not been made easy to use.”

He cited Apple and Netflix as companies that have devised an interface that makes it easy for consumers to choose content to watch or download.

Bewkes made his remarks at a conference sponsored by IESE Business School and Variety.

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  1. The cable operators’ On Demand interfaces are like the internet before Google. (you needed to know the URL first and then go through the tabs on the menu system). The reason Apple TV and Netflix have figured out a system that works is because they are technology companies first and foremost.

    • don says:

      The OTT content distributors would not be in business were it not for the content they license. People don’t watch technology, they watch content and will find it regardless of the platform.

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